Beautler.Your beauty butler

Super Lustrous Lipstick Uncut Ruby dupes and alternatives Revlon

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Milani Color Fetish Matte Lipstick Red Flag

The equivalent shade and the most similar lipstick overall.

Overall match
81out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
97out of 100
Colour
95
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
Costs $5.10 more

Your shade $6.89 at Target · lowest price $8.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Buxom

    Full-On Satin Lipstick

    Red My Lips
    Shade match 95
    $26Ulta BeautyUlta BeautyCosts $19.11 more

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  2. #3 · Buxom

    Full-On Plumping Lip Cream

    Sangria
    Shade match 95
    $26Ulta BeautyUlta Beauty(product price)Costs $19.11 more

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: bold red

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $27Ulta BeautyUlta BeautyCosts $20.11 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim comfort

    Differences: 8-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Candy Apple
    Shade match 91
    $35Ulta BeautyUlta BeautyCosts $28.11 more

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: cool medium-dark red

    Medium confidence· Digital match

    View match
  5. #6 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Unbreakable
    Shade match 92
    $28SephoraSephoraCosts $21.11 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Glossy · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than not listed (longevity)

    Retailer shade note: power red

    Medium confidence· Digital match

    View match
  6. #7 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Wicked
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7.10 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: classic blue-undertoned red

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 91
    $27Ulta BeautyUlta Beauty(product price)Costs $20.11 more

    Matches: Very close colourClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  8. #9 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 90
    $27SephoraSephoraCosts $20.11 more

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $18.11 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: pinky red

    Medium confidence· Digital match

    View match
  10. #11 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 89
    $49SephoraSephoraCosts $42.11 more

    Matches: Same neutral undertoneClaims transfer resistanceBoth claim comfort

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: the gucci red matte

    Medium confidence· Digital match

    View match
  11. #12 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 90
    $37SephoraSephoraCosts $30.11 more

    Matches: Very close colourBoth claim hydration

    Differences: Cool rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  12. #13 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 87
    $50Ulta BeautyUlta Beauty(product price)Costs $43.11 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 89
    $11Ulta BeautyUlta BeautyCosts $4.11 more

    Matches: Very close colourClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  14. #15 · Pat McGrath Labs

    MatteTrance Lipstick

    Obsessed! 211
    Shade match 87
    $39SephoraSephoraCosts $32.11 more

    Matches: Very close colourBoth claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: bright orange red

    Medium confidence· Digital match

    View match
  15. #16 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 89
    $37SephoraSephoraCosts $30.11 more

    Matches: Very close colourBoth claim hydration

    Differences: Cool rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 85
    $27Ulta BeautyUlta Beauty(product price)Costs $20.11 more

    Matches: Claims transfer resistanceBoth claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: warm brick red

    Medium confidence· Digital match

    View match
  17. #18 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    True Red
    Shade match 87
    $12.49Ulta BeautyUlta Beauty(product price)Costs $5.60 more

    Matches: Very close colourClaims transfer resistanceBoth claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Retailer shade note: cool medium red

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Red Rock
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $18.11 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: classic clean red

    Medium confidence· Digital match

    View match
  19. #20 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Cherry Picked 303
    Shade match 82
    $12Ulta BeautyUlta Beauty(product price)Costs $5.11 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: Lighter

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter

    Retailer shade note: medium true red

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $53Ulta BeautyUlta Beauty(product price)Costs $46.11 more

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Redy Set Wet
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)Costs $5.11 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: blush

    Medium confidence· Digital match

    View match
  22. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Fame Flame
    Shade match 86
    $37Ulta BeautyUlta Beauty(product price)Costs $30.11 more

    Matches: Very close colourBoth claim hydration

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: chilli red

    Medium confidence· Digital match

    View match
  23. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Maison Marais
    Shade match 86
    $12.49Ulta BeautyUlta Beauty(product price)Costs $5.60 more

    Matches: Same neutral undertoneClaims transfer resistanceBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: neutral medium red

    Medium confidence· Digital match

    View match
  24. #25 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 82
    $15.99Ulta BeautyUlta BeautyCosts $9.10 more

    Matches: Claims transfer resistanceBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 85
    $14.49CVSCVSCosts $7.60 more

    Matches: Claims transfer resistanceBoth claim hydration

    Differences: Warm rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. Shade match 81
    $53Ulta BeautyUlta Beauty(product price)Costs $46.11 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim comfort

    Medium confidence· Digital match

    View match
  27. #28 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    VIVA GLAM x Chappell Roan: Unnatural Redhead
    Shade match 81
    $25SephoraSephoraCosts $18.11 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep cherry

    Medium confidence· Digital match

    View match
  28. #29 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)Costs $18.11 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: milky pink red

    Medium confidence· Digital match

    View match
  29. Shade match 80
    $48Ulta BeautyUlta BeautyCosts $41.11 more

    Matches: Claims transfer resistanceBoth claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Milani Color Fetish Matte Lipstick in Red Flag, against Revlon Super Lustrous Lipstick in Uncut Ruby. Every attribute compared, with its share of the score.

ComparedYour shadeUncut RubyClosest matchRed FlagScore
Shade match60% of overall97
Colour95#bd0f27#ba2129Looks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · none of 2 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Color Fetish Matte Lipstick in Red Flag.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedneutral red
FormatBulletBullet
Baseno siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Red Flag

Match price
$11.99Ulta BeautyUlta Beauty
Costs $5.10 more

Your shade $6.89 at Target · lowest price $8.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.