Plum · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $11.99 at Ulta Beauty
MAC Cosmetics Dazzlelips Crayon Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $23.01 moreMatches: Same warm undertoneBoth claim comfortBoth claim hydration
No material differences in the data we have.
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: warm dark plum
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13.01 moreMatches: Very close colourSame warm undertoneBoth claim comfort
Differences: Red rather than plum12-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: brick red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Near-identical swatch colourClaims transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneBerry rather than plumLong-wearing rather than not listed (longevity)
Looks identical · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta Beauty
SephoraCosts $12.01 moreMatches: Claims transfer resistanceBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertone12-hour wear rather than not listed (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than warm undertone · 12-hour wear rather than not listed (longevity)
Retailer shade note: cool plum
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $13.01 moreMatches: Both claim comfortBoth claim hydration
Differences: Cool rather than warm undertone12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than warm undertone · 12-hour wear rather than not listed (longevity)
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: Lighter16-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: warm medium burgundy
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta Beauty
Walgreens$13.99View at Walgreens
CVS$15.19View at CVSUlta BeautyCosts $15.01 moreMatches: Same warm undertoneBoth claim comfort
Differences: Deeper8-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: deep/warm plum
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)Costs $13.01 moreMatches: Very close colourBoth claim hydration
Differences: Cool rather than warm undertoneBerry rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Glossy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep reddish berry
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $4.01 moreMatches: Claims transfer resistanceBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertone10-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than warm undertone · 10-hour wear rather than not listed (longevity)
Retailer shade note: matte bright burgundy
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $13.01 moreMatches: Very close colourBoth claim hydration
Differences: Neutral rather than warm undertoneRose rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Glossy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Rose rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $23.01 moreMatches: Very close colourClaims transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneRose rather than plum24-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Rose rather than plum · 24-hour wear rather than not listed (longevity)
Retailer shade note: midtone rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $13.01 moreMatches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: Nude rather than plum
Close colour · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
Clinique Almost Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyCVS$4.99 less (42%)Matches: Very close colourClaims transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneMauve rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Mauve rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walgreens$7View at WalgreensCVS$7View at CVSUlta BeautyCosts $15.01 moreMatches: Both claim hydration
Differences: DeeperCool rather than warm undertone8-hour wear rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Cool rather than warm undertone · 8-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep dark plum
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $16.01 moreMatches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: LighterPink rather than plum16-hour wear rather than not listed (longevity)
Close colour · Glossy · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Pink rather than plum · 16-hour wear rather than not listed (longevity)
Retailer shade note: medium warm mauve pink
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$28 · out of stockView at SephoraUlta Beauty(product price)$0.99 less (8%)Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: Red rather than plum16-hour wear rather than not listed (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: warm mahogany red
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$10.97View at WalmartTarget$10.99View at TargetUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalmart$21.94View at WalmartSephoraCosts $37.01 moreMatches: Very close colourBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Satin
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: cherry red satin
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $16.01 moreMatches: Both claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneBerry rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum
Retailer shade note: deep red berry
Medium confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Very close colourBoth claim hydration
Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $30.01 moreMatches: Claims transfer resistanceBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneBrown rather than plumLong-wearing rather than not listed (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: cherry brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Claims transfer resistanceBoth claim hydration
Differences: Cool rather than warm undertoneDoes not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim comfort
Retailer shade note: vivid plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty$4.99 less (42%)Matches: Both claim hydration
Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Both claim comfortBoth claim hydration
Differences: LighterCool rather than warm undertoneBerry rather than plum
Slight colour difference · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $17.01 moreMatches: Claims transfer resistanceBoth claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneBerry rather than plumLong-wearing rather than not listed (longevity)
Close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: rich cool berry
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephoraCosts $15.01 moreMatches: Both claim comfortBoth claim hydration
Differences: Cool rather than warm undertoneBerry rather than plum10-hour wear rather than not listed (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · 10-hour wear rather than not listed (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $17.01 moreMatches: Both claim hydration
Differences: Cool rather than warm undertoneBerry rather than plum12-hour wear rather than not listed (longevity)
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: rich magenta berry
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $27.01 moreMatches: Same warm undertoneBoth claim comfort
Differences: Rose rather than plumDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Rose rather than plum · Does not claim hydration
Retailer shade note: brown rose
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $13.01 moreMatches: Both claim comfortBoth claim hydration
Differences: LighterCool rather than warm undertoneBerry rather than plum
Slight colour difference · Satin · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Berry rather than plum
Retailer shade note: Universal berry
Medium confidence· Digital match
Clinique Almost Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Both claim comfort
Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyShowing 12 of 29 matches
MAC Cosmetics Dazzlelips Crayon Lipstick in Grapeful, against Revlon Super Lustrous Lipstick in Vampire Love. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Dazzlelips Crayon Lipstick in Grapeful.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $11.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
