Beautler.Your beauty butler

ReEvolve Natural Finish Foundation 44 dupes and alternatives RMS Beauty

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 530 Ibiza

The equivalent shade: scored on colour, depth and undertone only.

Your shade
RMS Beauty
44Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Juvia's Place
530 Ibiza
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$35 less (59%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F9.2N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
RMS Beauty
44Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Revolution Beauty
F9.2N
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
81
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Match price
$14Ulta BeautyUlta Beauty
$45 less (76%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    222N Sunstone
    Shade match 81
    $49SephoraSephora$10 less (17%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $39Ulta BeautyUlta Beauty(product price)$20 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $49SephoraSephora$10 less (17%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Stromboli
    Shade match 79
    $55SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)$19.50 less (33%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 94 Deep Neutral
    Shade match 77
    $39SephoraSephora$20 less (34%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Warm
    Shade match 75
    $52SephoraSephora$7 less (12%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $39Ulta BeautyUlta Beauty(product price)$20 less (34%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $69SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium to tan neutral

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $69SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than cool undertoneNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium to tan olive

    Medium confidence· Digital match

    View match
  11. #13 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6WN
    Shade match 81
    $38Ulta BeautyUlta Beauty(product price)$21 less (36%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than cool undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: medium with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Warm
    Shade match 73
    $52SephoraSephora$7 less (12%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    90 Caramel Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty$40.01 less (68%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · about-face

    THE PERFORMER Skin-Focused Foundation

    M1NEUTRAL
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$34 less (58%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2N26 - Sand
    Shade match 81
    $49SephoraSephora$10 less (17%)

    Matches: Same medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Light Reflecting Foundation

    Phoenix
    Shade match 74
    $55SephoraSephora$4 less (7%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 74
    $37SephoraSephora$22 less (37%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  18. Shade match 70
    $58Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Both claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly deeperSlightly warmer undertoneNatural matte rather than natural finish

    Score details
    Shade match
    70
    Finish & visual result
    75
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 75
    $41Ulta BeautyUlta Beauty(product price)$18 less (31%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperOlive rather than cool undertone

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone

    Retailer shade note: medium olive

    Medium confidence· Digital match

    View match
  20. #22 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$29 less (49%)

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    486 Toasted Almond
    Shade match 84
    $18.99Ulta BeautyUlta Beauty$40.01 less (68%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Tres Leches 320G
    Shade match 71
    $37SephoraSephora$22 less (37%)

    Matches: Same natural finishBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with peachy-gold undertones

    Medium confidence· Digital match

    View match
  23. #25 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 71
    $37SephoraSephora$22 less (37%)

    Matches: Same natural finishBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 79
    $14.99TargetTarget$44.01 less (75%)

    Matches: Same natural finishSame medium coverage

    Differences: Slightly deeperNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  25. Shade match 79
    $14.59TargetTarget$44.41 less (75%)

    Matches: Both claim a blurring effectAdds SPF 15

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    66
    Wear & performance
    70
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage

    Low confidence· Digital match

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 78
    $30TargetTarget$29 less (49%)

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  27. #29 · Tarte

    Maracuja Juicy Glow Tint

    33S Medium Sand
    Shade match 72
    $42Ulta BeautyUlta Beauty(product price)$17 less (29%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    475 Sun Beige
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$40.01 less (68%)

    Matches: Same natural finishClaims transfer resistanceClaims colour stability

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 44 (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Very close colour
    • Light medium · Cool · rosy undertone

    $32

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 58 Honey

    Clinique Even Better All-Over Concealer + Eraser, shade CN 58 Honey

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

  4. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Slight colour difference
    • Light medium · Cool · pink undertone

    $22

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 530 Ibiza, against RMS Beauty ReEvolve Natural Finish Foundation in 44. Every attribute compared, with its share of the score.

ComparedYour shade44Closest shade match530 IbizaScore
Shade match55% of overall97
Colour95#e4ae70#e2b176Looks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 530 Ibiza.

Same or better

  • $35 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F9.2N, against RMS Beauty ReEvolve Natural Finish Foundation in 44. Every attribute compared, with its share of the score.

ComparedYour shade44Closest overall alternativeF9.2NScore
Shade match55% of overall86
Colour92#e4ae70#e0a971Very close colourColour difference 2.0 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F9.2N.

Same or better

  • $45 less
  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 530 Ibiza

Match price
$24Ulta BeautyUlta Beauty
$35 less (59%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F9.2N

Match price
$14Ulta BeautyUlta Beauty
$45 less (76%)

Your shade $59 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.