Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $59 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $59 at Ulta Beauty
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24 less (41%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$55.11 less (93%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$55.11 less (93%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$35 less (59%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$35 less (59%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$15 less (25%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No blurring effect claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$45.01 less (76%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10 less (17%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$47.01 less (80%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$43.01 less (73%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty$44.01 less (75%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Low confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephora$11 less (19%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: rich tan with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sSephora$21 less (36%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: cool peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (24%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$44.60 less (76%)Matches: Very close colourClaims a lightweight feel
Differences: Luminous rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty$43.01 less (73%)Matches: Very close colourClaims a skin-like finishClaims a lightweight feel
Differences: Dewy rather than natural finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Dewy · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Dewy rather than natural finish · Light rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Palladio Beauty Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyTarget$15.99View at TargetSephoraCosts $1 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Described as medium tan, yours as rich deep
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium tan, yours as rich deep
Retailer shade note: medium deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$4 less (7%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperDescribed as deep, yours as rich deepOlive rather than neutral undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Described as deep, yours as rich deep · Olive rather than neutral undertone · Not marketed for oily/sensitive skin
Retailer shade note: D2 - deep with warm undertones, and an olive tone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$13 less (22%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Described as medium tan, yours as rich deepOlive rather than neutral undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Olive rather than neutral undertone · Not marketed for oily/sensitive skin
Retailer shade note: dark medium - neutral, slightly olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$13 less (22%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as medium tan, yours as rich deepNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Not marketed for oily/sensitive skin
Retailer shade note: mid medium to deep - neutral
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$13 less (22%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as medium, yours as rich deepNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as medium, yours as rich deep · Not marketed for oily/sensitive skin
Retailer shade note: mid medium - neutral, slightly cool
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$20 less (34%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as deep, yours as rich deepNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Described as deep, yours as rich deep · Not marketed for oily/sensitive skin
Retailer shade note: deep, warm-neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$22 less (37%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as deep tan, yours as rich deepBuildable rather than medium coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as deep tan, yours as rich deep · Buildable rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$10 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as tan, yours as rich deepNot marketed for oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Described as tan, yours as rich deep · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker tan skin with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$18 less (31%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Described as deep, yours as rich deep
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Described as deep, yours as rich deep
Retailer shade note: dark warm
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$19.50 less (33%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Described as deep, yours as rich deepSlightly cooler undertoneNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Described as deep, yours as rich deep · Slightly cooler undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: dark cool skin with red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$45 less (76%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Described as deep, yours as rich deepMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: dark or deep skin tones with a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (31%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Described as deep, yours as rich deepLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as deep, yours as rich deep · Light rather than medium coverage · No long-wear claim
Retailer shade note: deep with warm golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to RMS Beauty ReEvolve Natural Finish Foundation 88 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
6W
$38
148
$12.99
N9
$16.99
Camel
$12
Caramel
$36
Medium Deep 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385, against RMS Beauty ReEvolve Natural Finish Foundation in 88. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385.
7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Iconic London Super Smoother Blurring Skin Tint in Golden Deep, against RMS Beauty ReEvolve Natural Finish Foundation in 88. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Iconic London Super Smoother Blurring Skin Tint in Golden Deep.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 385
SephoraYour shade $59 at Ulta Beauty
Iconic London Super Smoother Blurring Skin Tint Golden Deep
Ulta BeautyYour shade $59 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
