Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same format: cream· Both claim comfort
Differences: Dewy rather than natural (finish)· Does not claim hydration· Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Score details
Shade match
94
Finish, pigmentation & format
78
Wear & performance
50
Comfort & skin suitability
72
Very close colour · Dewy
Ingredients (not scored): 2% ingredient overlap
Differences: Dewy rather than natural (finish) · Does not claim hydration · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: warms light medium to medium skin tones
Matches: Very close colour· Same warm undertone· Same finish: natural
Differences: Buildable rather than sheer (pigmentation)· Long-wearing rather than not listed (longevity)· Dry, Combination, Oily rather than normal, combination, sensitive (skin types)
Score details
Shade match
91
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
71
Very close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than normal, combination, sensitive (skin types)
Retailer shade note: warm golden undertone, natural finish for medium skin tones
Matches: Very close colour· Same warm undertone· Both claim hydration
Differences: Bronze rather than golden· Dewy rather than natural (finish)· Buildable rather than sheer (pigmentation)
Score details
Shade match
94
Finish, pigmentation & format
65
Wear & performance
50
Comfort & skin suitability
70
Very close colour · Dewy · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Bronze rather than golden · Dewy rather than natural (finish) · Buildable rather than sheer (pigmentation) · Liquid rather than cream (format) · Does not claim comfort
Differences: Buildable rather than sheer (pigmentation)· Powder rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
94
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
82
Very close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: for medium to deep complexions
Differences: Buildable rather than sheer (pigmentation)· Powder rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
94
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
82
Very close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: for light to medium complexions
Matches: Near-identical swatch colour· Same warm undertone· Both claim hydration
Differences: Bronze rather than golden· Powder rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
96
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
60
Looks identical · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Bronze rather than golden · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Combination, Oily rather than normal, combination, sensitive (skin types)
Differences: Dewy rather than natural (finish)· Does not claim hydration· Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Score details
Shade match
85
Finish, pigmentation & format
78
Wear & performance
50
Comfort & skin suitability
72
Close colour · Dewy
Ingredients (not scored): 2% ingredient overlap
Differences: Dewy rather than natural (finish) · Does not claim hydration · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: warms medium to medium dark skin tones
Matches: Same format: cream· Both claim comfort· Both claim hydration
Differences: Buildable rather than sheer (pigmentation)· Long-wearing rather than not listed (longevity)· Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Score details
Shade match
85
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
84
Close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Retailer shade note: light-medium to medium with a neutral
Matches: Same warm undertone· Same finish: natural
Differences: Powder rather than cream (format)· Does not claim comfort· Does not claim hydration
Score details
Shade match
87
Finish, pigmentation & format
78
Wear & performance
50
Comfort & skin suitability
35
Close colour · Natural
Ingredients (not scored): 4% ingredient overlap
Differences: Powder rather than cream (format) · Does not claim comfort · Does not claim hydration · Normal, Dry, Oily rather than normal, combination, sensitive (skin types)
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: medium with warm bronzer and cool contour
Matches: Very close colour· Same warm undertone· Both claim hydration
Differences: Dewy rather than natural (finish)· Buildable rather than sheer (pigmentation)· Liquid rather than cream (format)
Score details
Shade match
92
Finish, pigmentation & format
65
Wear & performance
50
Comfort & skin suitability
47
Very close colour · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Dewy rather than natural (finish) · Buildable rather than sheer (pigmentation) · Liquid rather than cream (format) · Does not claim comfort · Normal, Dry, Oily rather than normal, combination, sensitive (skin types)
Matches: Same warm undertone· Both claim comfort· Both claim hydration
Differences: Bronze rather than golden· Buildable rather than sheer (pigmentation)· Long-wearing rather than not listed (longevity)
Score details
Shade match
86
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Bronze rather than golden · Buildable rather than sheer (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than normal, combination, sensitive (skin types)
Matches: Same warm undertone· Same finish: natural· Both claim comfort
Differences: Buildable rather than sheer (pigmentation)· Long-wearing rather than not listed (longevity)· Dry, Combination, Oily rather than normal, combination, sensitive (skin types)
Score details
Shade match
82
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
71
Close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than normal, combination, sensitive (skin types)
Retailer shade note: warm golden undertone, natural finish for light skin tones
Matches: Very close colour· Same warm undertone· Both claim comfort
Differences: Bronze rather than golden· Dewy rather than natural (finish)· Powder rather than cream (format)
Score details
Shade match
93
Finish, pigmentation & format
56
Wear & performance
50
Comfort & skin suitability
73
Very close colour · Dewy
Ingredients (not scored): 3% ingredient overlap
Differences: Bronze rather than golden · Dewy rather than natural (finish) · Powder rather than cream (format) · Sensitive rather than normal, combination, sensitive (skin types)
Retailer shade note: rich caramel bronze / tan marble glow
Matches: Very close colour· Same warm undertone· Both claim comfort
Differences: Powder rather than cream (format)· 12-hour wear rather than not listed (longevity)· Normal, Dry, Oily rather than normal, combination, sensitive (skin types)
Score details
Shade match
91
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
71
Very close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Normal, Dry, Oily rather than normal, combination, sensitive (skin types)
Matches: Same warm undertone· Same finish: natural· Claims waterproof
Differences: Opaque rather than sheer (pigmentation)· Liquid rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
87
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
70
Close colour · Natural · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than sheer (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same warm undertone· Same pigmentation: sheer· Both claim comfort
Differences: Bronze rather than golden· Powder rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
83
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
82
Close colour · Satin · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Bronze rather than golden · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: medium-deep bronze with warm undertones
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Light, against Saie Dew Bronze Soft-Focus Sculpting Liquid Bronzer in Swim. Every attribute compared, with its share of the score.
ComparedYour shadeSwimClosest shade matchLightHow they compareScore
Shade match55% of overall98
Colour55%98#b17b5b#b47c5bLooks identicalColour difference 0.7 (0 is identical)
Depth25%99LightMediumCloseDepth difference 0.9 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Finish, pigmentation & format25% of overall65
Finish50%67NaturalDewySome differenceDewy finish rather than natural
Pigmentation25%65SheerBuildableSome differenceBuildable rather than sheer
Format25%60CreamLiquidSome differenceLiquid rather than cream
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario Softsculpt Multi-Use Bronzing & Shaping Serum with Hyaluronic Acid in Medium Dark, against Saie Dew Bronze Soft-Focus Sculpting Liquid Bronzer in Swim. Every attribute compared, with its share of the score.
ComparedYour shadeSwimClosest overall alternativeMedium DarkHow they compareScore
Shade match55% of overall97
Colour55%95#b17b5b#b57956Looks identicalColour difference 1.5 (0 is identical)
Depth25%100LightMediumCloseDepth difference 0.1 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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