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Best Skin Ever Matte Powder Foundation 24.5Y Medium dupes and alternatives Sephora Collection

Light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NC40

The equivalent shade and the most similar foundation overall.

Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
73
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Matte Longwear Foundation

    STROMBOLI
    Shade match 94
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: M3 - Medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 94
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC38
    Shade match 93
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: medium beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW35
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $53SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $53SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6.5
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: peachy beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 24.5Y Medium (Light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC40, against Sephora Collection Best Skin Ever Matte Powder Foundation in 24.5Y Medium. Every attribute compared, with its share of the score.

ComparedYour shade24.5Y MediumClosest matchNC40Score
Shade match55% of overall96
Colour94#efb27b#f5b175Very close colourColour difference 1.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalNormal, combination, oilyBoth marketed for normal skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC40.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate

Where to buy NC40

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.