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Best Skin Ever Matte Powder Foundation 28.5N Medium dupes and alternatives Sephora Collection

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol13Vegan4Cruelty-free4Oil-free0With SPF1Mineral1

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14 of 30

Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation C4.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
28.5N MediumChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
C4.5
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
90
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
28.5N MediumChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Jane Iredale
M7
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
73
Medium confidence· Digital matchWhy it matches
Best price
$54Ulta BeautyUlta Beauty
Costs $30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Golden Medium
    Shade match 87
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 30 Neutral
    Shade match 93
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 92
    $14.99TargetTarget$9.01 less (38%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Matte Longwear Foundation

    SAHEL
    Shade match 84
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: M2.5 - Medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 85
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    35N Medium Neutral
    Shade match 84
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 84
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC40
    Shade match 83
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone

    Retailer shade note: medium beige with golden peach undertone for medium skin

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 85
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 89
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  11. #13 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 77
    $14.59TargetTarget$9.41 less (39%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  12. #14 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 28.5N Medium (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Looks identical
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 94 Deep Neutral

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in C4.5, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28.5N Medium. Every attribute compared, with its share of the score.

ComparedYour shade28.5N MediumClosest shade matchC4.5Score
Shade match55% of overall93
Colour90#eaa971#eaad7eVery close colourColour difference 2.3 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalNormal, combination, oilyBoth marketed for normal skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in C4.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M7, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28.5N Medium. Every attribute compared, with its share of the score.

ComparedYour shade28.5N MediumClosest overall alternativeM7Score
Shade match55% of overall88
Colour94#eaa971#e3a775Very close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalCombination, normal, oilyBoth marketed for normal skin
Overall match 92/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M7.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation C4.5

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M7

Best price
$54Ulta BeautyUlta Beauty
Costs $30 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.