Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
14 matches
14 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $24 at Sephora
Rare Beauty Perfect Strokes Longwear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$21View at Ulta BeautyNot compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Same form: gelSame texture: gelSame finish: metallic
Differences: Not sold in your colour
Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Tarte Fake Awake Eye Highlight
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same form: gelSame texture: gelSame finish: metallic
Differences: Not sold in your colourDifferent stated wear times
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Different stated wear times
Medium confidence· Digital match
Clinique High Impact Gel Tech Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: rose mauve nude
Medium confidence· Digital match
Fenty Beauty Fine Linez Precision Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$6 less (25%)Matches: Same form: gelSame tip: retractable pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: black matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Darkside Waterproof Gel Matte Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta BeautySame priceMatches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: rich dark brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $13 moreMatches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: a dark warm brown with gold pearl, shimmer
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$37View at Ulta BeautySephoraCosts $3 moreMatches: Same form: gelSame texture: gel
Differences: Not sold in your colour
Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: soft cream
Medium confidence· Digital match
Patrick Ta Major Dimension Precision Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$15 less (63%)Matches: Same form: gelSame finish: metallicSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gelDifferent stated wear times
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel · Different stated wear times
Retailer shade note: vivid metallic cobalt blue flipping to teal to purple
Medium confidence· Digital match
ColourPop Multichrome BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$16 less (67%)Matches: Same form: gelSame finish: metallicSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gelDifferent stated wear times
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel · Different stated wear times
Retailer shade note: chestnut brown
Medium confidence· Digital match
ColourPop BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $3 moreMatches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Matte rather than metallicDifferent stated wear times
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic · Different stated wear times
Retailer shade note: rich mahogany brown
Medium confidence· Digital match
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same form: gelSame waterproof: claimedSimilar longevity
Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic
Retailer shade note: electric blue
Medium confidence· Digital match
KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$2 less (8%)Matches: Same form: gelSame waterproof: claimedSimilar longevity
Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic
Retailer shade note: black, matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$13.01 less (54%)Matches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Not sold in your colourFine brush rather than retractable pencilMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Fine brush rather than retractable pencil · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
Maybelline Eye Studio Lasting Drama Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyShowing 12 of 13 matches
Ulta Beauty Collection Gel Eyeliner Pencil in Plum, against Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Saucy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Gel Eyeliner Pencil in Plum.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Rare Beauty Perfect Strokes Longwear Gel Eyeliner in Compassion, against Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Saucy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty Perfect Strokes Longwear Gel Eyeliner in Compassion.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Gel Eyeliner Pencil Plum
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Rare Beauty Perfect Strokes Longwear Gel Eyeliner Compassion
SephoraYour shade $24 at Sephora
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
