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Amazonian Clay 16-Hour Full Coverage Foundation 20B Light Beige dupes and alternatives Tarte

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol6Vegan3Cruelty-free7Oil-free1With SPF3Mineral1

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Only showing matches in liquid form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: Dermablend Flawless Creator Liquid Foundation Drops 15C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Dermablend
15C
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $1 more

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR22

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Chanel
BR22
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
63
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $27 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Cool
    Shade match 92
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair cool skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    3.5 C
    Shade match 92
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    2 N
    Shade match 89
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    10N Ace
    Shade match 85
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    3
    Shade match 83
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Light LN6
    Shade match 85
    $34Ulta BeautyUlta Beauty(product price)$8 less (19%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ciele

    tint & PROTECT medium coverage serum foundation

    04 | Light Medium
    Shade match 86
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 20B Light Beige (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    03 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 03 Fair Rosy

    • Looks identical
    • Light · Cool · rosy undertone

    $32

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.6

    • Looks identical
    • Light · Cool · pink undertone

    $17

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Taffy

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Taffy

    • Very close colour
    • Light · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Silk 2.5

    • Very close colour
    • Light medium · Cool · pink undertone

    $39

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    27B light-medium beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27B light-medium beige

    • Very close colour
    • Light · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dermablend Flawless Creator Liquid Foundation Drops in 15C, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest shade match15CScore
Shade match55% of overall98
Colour96#dfb9a6#e0b9a3Looks identicalColour difference 1.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 15C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR22, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest overall alternativeBR22Score
Shade match55% of overall93
Colour90#dfb9a6#ddb39bVery close colourColour difference 2.4 (0 is identical)
Depth96LightLight mediumCloseDepth difference: 2.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR22.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dermablend Flawless Creator Liquid Foundation Drops 15C

Best price
$43Ulta BeautyUlta Beauty
Costs $1 more

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR22

Match price
$69Ulta BeautyUlta Beauty
Costs $27 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.