Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand dupes and alternatives Tarte
3.4 (2,267)·Tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Same warm undertone· Same matte finish· Both claim a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
93
Wear & performance
54
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Same warm undertone· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade37S Medium-Tan SandClosest shade match14W OjaiHow they compareScore
Shade match55% of overall93
Colour60%89#ae8251#b08157Very close colourColour difference 2.5 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4W, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade37S Medium-Tan SandClosest overall alternative4WHow they compareScore
Shade match55% of overall89
Colour60%83#ae8251#ad7f58Close colourColour difference 3.3 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared91
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$13 less (31%)
