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Amazonian Clay 16-Hour Full Coverage Foundation 32N Medium Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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12 of 30

Only showing matches in liquid form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NP 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
32N Medium NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
NP 4
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Light coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $9.50 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation P 02

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
32N Medium NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
P 02
Depth and undertone: Very fair
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$27.01 less (64%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Fair Porcelain 102
    Shade match 86
    $11.99Ulta BeautyUlta Beauty$30.01 less (71%)

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    015 Fair
    Shade match 92
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    4 Fair Neutral
    Shade match 82
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 2
    Shade match 88
    $51.50Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 4
    Shade match 85
    $51.50Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    100
    Shade match 84
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourClaims transfer resistanceNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    8B Porcelain Beige
    Shade match 40
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as very fair, yours as medium

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as very fair, yours as medium

    Retailer shade note: very fair skin with cool, pink or rosy undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  9. #11 · CoverGirl

    Clean Fresh Skin Milk Foundation

    510 Porcelain
    Shade match 77
    $10.49TargetTarget$31.51 less (75%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    20
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Shade match 40
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperDescribed as very fair, yours as mediumContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Described as very fair, yours as medium · Contains drying alcohol

    Retailer shade note: very fair skin with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 32N Medium Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Very close colour
    • Very fair · Cool undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Slight colour difference
    • Very fair · Cool · pink undertone

    $22

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NP 4, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 32N Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade32N Medium NeutralClosest shade matchNP 4Score
Shade match55% of overall95
Colour92#f4dbcb#fee3d1Very close colourColour difference 2.0 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 4.

Same or better

  • Very close colour
  • Same cool undertone
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 02, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 32N Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade32N Medium NeutralClosest overall alternativeP 02Score
Shade match55% of overall91
Colour98#f4dbcb#f6dccdLooks identicalColour difference 0.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 02.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NP 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $9.50 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation P 02

Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.