Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige dupes and alternatives Tarte
3.4 (2,267)·Medium tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$41Ulta Beauty(product price)$1 less (2%)4.5 (2,588)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: medium deep with neutral undertones
Matches: Near-identical swatch colour· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
91
Finish & visual result
47
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Near-identical swatch colour· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
91
Finish & visual result
20
Wear & performance
68
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium deep with neutral undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Cool 4, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 39B Medium-Tan Beige. Every attribute compared, with its share of the score.
ComparedYour shade39B Medium-Tan BeigeClosest matchMedium Cool 4How they compareScore
Shade match55% of overall96
Colour60%94#b6825b#bc8660Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared40
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared81
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/oily skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$7 less (17%)
Sephora
