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Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige dupes and alternatives Tarte

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol12Vegan5Cruelty-free4Oil-free0With SPF5Mineral0

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14 of 32

Only showing matches with full coverage.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 37N PEANUT ALMOND

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
39B Medium-Tan BeigeChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
The match
TIRTIR
37N PEANUT ALMOND
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
99
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$17 less (40%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Truly Topaz

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
39B Medium-Tan BeigeChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
The match
BLK/OPL
Truly Topaz
Depth and undertone: Tan
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$14.50Ulta BeautyUlta Beauty
$27.50 less (65%)

Your shade $42 at Ulta Beauty · lowest price $13.69 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 86
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5WP
    Shade match 79
    $49SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    91
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol

    Retailer shade note: tan skin with warm peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Smashbox

    Always On Skin-Balancing Foundation

    M10N
    Shade match 88
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Tan
    Shade match 81
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Kalahari Sand
    Shade match 90
    $14.95Ulta BeautyUlta Beauty$27.05 less (64%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Truly Topaz
    Shade match 89
    $14.95Ulta BeautyUlta Beauty$27.05 less (64%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  8. #10 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Tan
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Yes Honey
    Shade match 75
    $14.50Ulta BeautyUlta Beauty$27.50 less (65%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Live Tinted

    HUESTICK Complexion Stick

    09 Medium
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 69
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  12. #14 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 39B Medium-Tan Beige (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Looks identical
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 37N PEANUT ALMOND, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 39B Medium-Tan Beige. Every attribute compared, with its share of the score.

ComparedYour shade39B Medium-Tan BeigeClosest shade match37N PEANUT ALMONDScore
Shade match55% of overall90
Colour99#b6825b#b5825aLooks identicalColour difference 0.5 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 37N PEANUT ALMOND.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Truly Topaz, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 39B Medium-Tan Beige. Every attribute compared, with its share of the score.

ComparedYour shade39B Medium-Tan BeigeClosest overall alternativeTruly TopazScore
Shade match55% of overall90
Colour96#b6825b#b98056Looks identicalColour difference 1.3 (0 is identical)
Depth100Medium tanTanCloseDepth difference: 0.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Truly Topaz.

Same or better

  • $27.50 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • No fragrance listed
  • Adds SPF 15

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 37N PEANUT ALMOND

Match price
$25Ulta BeautyUlta Beauty
$17 less (40%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Truly Topaz

Match price
$14.50Ulta BeautyUlta Beauty
$27.50 less (65%)

Your shade $42 at Ulta Beauty · lowest price $13.69 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.