Beautler.Your beauty butler

Amazonian Clay 16-Hour Full Coverage Foundation 34B Medium Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation 099 True Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Powder Foundation

    Valencia - Very Light 2
    Shade match 87
    $20Ulta BeautyUlta Beauty$22 less (52%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Powder Foundation

    Madrid - Very Light 1
    Shade match 84
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Porcelain
    Shade match 84
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fr Porcelain
    Shade match 83
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 76
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $12.59$17.99Ulta BeautyUlta Beauty$29.41 less (70%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    48
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 63
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 40
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as very fair, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as very fair, yours as medium · Slightly warmer undertone

    Retailer shade note: very fair with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  9. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Shade match 40
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperDescribed as very fair, yours as mediumContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Described as very fair, yours as medium · Contains drying alcohol

    Retailer shade note: very fair skin with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Shade match 40
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as light, yours as mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as light, yours as medium · No blurring effect claimed

    Retailer shade note: light with cool rosy peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  11. Shade match 40
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as very fair, yours as mediumDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as very fair, yours as medium · Does not claim not settling into lines

    Retailer shade note: L1 - Very light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  12. Shade match 40
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as fair, yours as mediumSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Peachy Undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 34B Medium Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Close colour
    • Very fair · Cool undertone

    $16.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

  4. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

  5. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Slight colour difference
    • Very fair · Cool · pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 34B Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade34B Medium BeigeClosest shade matchIvory 205Score
Shade match55% of overall90
Colour97#f4d8c6#f7dcc9Looks identicalColour difference 1.1 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205.

Same or better

  • $23.51 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • No fragrance listed
  • Adds SPF 28

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Pro-Matte Foundation in 099 True Porcelain, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 34B Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade34B Medium BeigeClosest overall alternative099 True PorcelainScore
Shade match55% of overall89
Colour95#f4d8c6#fbdcc8Looks identicalColour difference 1.4 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 099 True Porcelain.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

Match price
$18.49Ulta BeautyUlta Beauty
$23.51 less (56%)

Your shade $42 at Ulta Beauty · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Pro-Matte Foundation 099 True Porcelain

Best price
$14.99Ulta BeautyUlta Beauty
$27.01 less (64%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.