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Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand dupes and alternatives Tarte

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4W

The equivalent shade and the most similar foundation overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit Red Cushion

    35N WALNUT
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: medium dark with olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · KimChi Chic Beauty

    A Really Good Foundation

    122MD
    Shade match 85
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Same warm undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Medium/Tan with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    13 Mauritania
    Shade match 87
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: warm mid-brown with soft depth

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    90
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · L.A. Girl

    Pro.Matte Foundation

    Sand
    Shade match 82
    $9Ulta BeautyUlta Beauty(product price)$33 less (79%)

    Matches: Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #8 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 77
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 77
    $69SephoraSephoraCosts $27 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 77
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC42
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterRadiant rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish

    Retailer shade note: true medium beige with golden undertone for medium skin

    Medium confidence· Digital match

    View match
  12. #13 · L.A. Girl

    Pro.Matte Foundation

    Light Tan
    Shade match 77
    $9Ulta BeautyUlta Beauty$33 less (79%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Close colour
    • Tan · Warm undertone

    $30

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Close colour
    • Medium tan · Olive undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4W, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade37S Medium-Tan SandClosest match4WScore
Shade match55% of overall89
Colour83#ae8251#ad7f58Close colourColour difference 3.3 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared91
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4W.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Contains alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 4W

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.