Amazonian Clay 16-Hour Full Coverage Foundation 28H Light-Medium Honey dupes and alternatives Tarte
3.4 (2,267)·Medium light · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$3 less (7%)4.4 (7,185)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
$24Ulta Beauty(product price)$18 less (43%)4.3 (49)
Matches: Near-identical swatch colour· Same full coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
70
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral light medium with peach undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28H Light-Medium Honey (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 11 Medium, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey. Every attribute compared, with its share of the score.
ComparedYour shade28H Light-Medium HoneyClosest shade match11 MediumHow they compareScore
Shade match55% of overall96
Colour60%94#d29c76#d19c71Very close colourColour difference 1.7 (0 is identical)
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC45.5, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey. Every attribute compared, with its share of the score.
ComparedYour shade28H Light-Medium HoneyClosest overall alternativeNC45.5How they compareScore
Shade match55% of overall87
Colour60%94#d29c76#d59b6fVery close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared81
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$29.01 less (69%)
Target
