Shape Tape Full Coverage Matte Concealer 53G deep golden dupes and alternatives Tarte
4.5 (38,566)·Deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: extra deep with neutral undertones
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: extra deep with subtle brown undertones
Matches: Same full coverage· Claims transfer resistance
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
82
Finish & visual result
70
Wear & performance
49
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: deep skin with neutral undertones
Matches: Both claim 16-hour wear· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly deeper· Slightly cooler undertone· Natural rather than matte finish
Score details
Shade match
72
Finish & visual result
55
Wear & performance
86
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
$16.99Ulta Beauty(product price)$15.01 less (47%)4.4 (832)
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53G deep golden (Deep · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 7 Neutral, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.
ComparedYour shade53G deep goldenClosest shade match7 NeutralHow they compareScore
Shade match55% of overall90
Colour60%96#975835#975b37Looks identicalColour difference 1.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared49
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, combination, oilyNormalBoth marketed for normal skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.
ComparedYour shade53G deep goldenClosest overall alternativeNC50How they compareScore
Shade match55% of overall88
Colour60%95#975835#965431Looks identicalColour difference 1.3 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 85/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.