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Timeless Hydrating Foundation 35H Medium Honey dupes and alternatives Tarte

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan1Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NW22

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
35H Medium HoneyChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
The match
MAC Cosmetics
NW22
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: J.Cat Beauty Perfextion Long Wearing Foundation Custard

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
35H Medium HoneyChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
The match
J.Cat Beauty
Custard
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Sahel - Medium 2.5
    Shade match 95
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    21.5Y Medium
    Shade match 97
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC30
    Shade match 94
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 35H Medium Honey (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Very close colour
    • Light · Warm · golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Very close colour
    • Light · Warm · peach undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW22, against Tarte Timeless Hydrating Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest shade matchNW22Score
Shade match55% of overall99
Colour98#f2b282#efb182Looks identicalColour difference 0.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW22.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs moderate
View full match

Why the closest overall alternative works

J.Cat Beauty Perfextion Long Wearing Foundation in Custard, against Tarte Timeless Hydrating Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest overall alternativeCustardScore
Shade match55% of overall92
Colour93#f2b282#f5ae78Very close colourColour difference 1.8 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Custard.

Same or better

  • $38.11 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NW22

Best price
$39Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

J.Cat Beauty Perfextion Long Wearing Foundation Custard

Best price
$3.89Ulta BeautyUlta Beauty
$38.11 less (91%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.