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Timeless Hydrating Foundation 49W Tan-Deep Warm dupes and alternatives Tarte

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol3Vegan6Cruelty-free6Oil-free1With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
49W Tan-Deep WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Polite Society
Very Tan Cool
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 22T

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
49W Tan-Deep WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Lawless
22T
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    21T
    Shade match 95
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan deep with warm-golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa
    Shade match 97
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: caramel with warm undertones for soft bronze skin

    Medium confidence· Digital match

    View match
  3. #5 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    20T
    Shade match 93
    $47SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than buildable coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    19T
    Shade match 84
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneFull rather than buildable coverageNot marketed for dry/normal skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan deep with neutral-olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Tan TN5
    Shade match 94
    $38Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: dark brown with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 114 Golden
    Shade match 94
    $41SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Very close colour
    • Tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Very close colour
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Looks identical
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Cool, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade49W Tan-Deep WarmClosest shade matchVery Tan CoolScore
Shade match55% of overall97
Colour96#b47451#b87754Looks identicalColour difference 1.2 (0 is identical)
Depth97TanTanSameDepth difference: 1.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Cool.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 22T, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade49W Tan-Deep WarmClosest overall alternative22TScore
Shade match55% of overall96
Colour94#b47451#b57957Very close colourColour difference 1.7 (0 is identical)
Depth97TanTanSameDepth difference: 2.0
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 22T.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Cool

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 22T

Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.