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Timeless Hydrating Foundation 49W Tan-Deep Warm dupes and alternatives Tarte

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol6Vegan4Cruelty-free2Oil-free0With SPF2Mineral0

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Only showing matches with light coverage.

Closest shade match: NARS Pure Radiant Tinted Moisturizer SPF 30 Havana

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
49W Tan-Deep WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
NARS
Havana
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Light coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Dark Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
49W Tan-Deep WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Smashbox
Dark Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8WN
    Shade match 90
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than buildable coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than buildable coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan with warm neutral golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Veil Hydrating Skin Tint Foundation

    14
    Shade match 95
    $49SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: Medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Refy

    Skin Base Hydrating Gel Skin Tint

    220N
    Shade match 88
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No blurring effect claimed · Not marketed for dry/oily skin

    Retailer shade note: tan with neutral tones

    Medium confidence· Digital match

    View match
  4. #6 · Nudestix

    Tinted Cover Foundation

    NUDE 8
    Shade match 89
    $19$38SephoraSephora$23 less (55%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/sensitive skin

    Retailer shade note: deep neutral warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Very close colour
    • Tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Very close colour
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Looks identical
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Pure Radiant Tinted Moisturizer SPF 30 in Havana, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade49W Tan-Deep WarmClosest shade matchHavanaScore
Shade match55% of overall96
Colour93#b47451#ba724cVery close colourColour difference 1.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in Havana.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Dark Neutral, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade49W Tan-Deep WarmClosest overall alternativeDark NeutralScore
Shade match55% of overall87
Colour93#b47451#b37149Very close colourColour difference 1.7 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Dark Neutral.

Same or better

  • $1 less
  • Very close colour
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

NARS Pure Radiant Tinted Moisturizer SPF 30 Havana

Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Dark Neutral

Best price
$41Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.