Timeless Hydrating Foundation 49W Tan-Deep Warm dupes and alternatives Tarte
4.4 (38)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Light rather than buildable coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
81
Wear & performance
60
Skin suitability
40
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: MD3 - Medium-deep with warm undertones, and a red tone
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
100
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance
$38Ulta Beauty(product price)$4 less (10%)4.4 (657)
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Olive rather than warm undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
74
Skin suitability
80
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: deep with warm neutral olive undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
80
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with neutral warm undertones
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
100
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
The closest shade to Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4Y60 - Warm Almond, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru, against Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm. Every attribute compared, with its share of the score.
ComparedYour shade49W Tan-Deep WarmClosest overall alternative30W CumaruHow they compareScore
Shade match55% of overall93
Colour60%90#b47451#b97a54Very close colourColour difference 2.2 (0 is identical)
Depth15%95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 94/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
