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Timeless Hydrating Foundation 47S Tan-Deep Sand dupes and alternatives Tarte

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
Kokkini ST12
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Light Reflecting Foundation Seville

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Match price
$55Ulta BeautyUlta Beauty
Costs $13 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R
    Shade match 93
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a golden-red undertone

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: mid light - neutral, slightly golden

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: mid light to medium - neutral

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 94
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 99
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  11. #13 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9N
    Shade match 92
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for sensitive skin

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    48S Tan-Deep Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same buildable coverage

    Differences: Radiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW35
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    08: Golden Light
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with a neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 92
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $53Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 96
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I am Magic Natural Radiance Foundation

    505 Caracas
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Very close colourSame neutral undertone

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for dry/oily skin

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  22. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium-tan with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #26 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 190 G
    Shade match 92
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Rude

    Perfect Base Foundation Stick

    17N Medium Tan Neutral
    Shade match 91
    $8.75Ulta BeautyUlta Beauty(product price)$33.25 less (79%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Light rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  26. #28 · KimChi Chic Beauty

    A Really Good Foundation

    121MD
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims not settling into lines

    Differences: Natural matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Medium/Tan with Warm Undertones

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC47
    Shade match 92
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deepest neutral with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    10: Medium
    Shade match 91
    $14Ulta BeautyUlta Beauty$28 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  29. #31 · Tarte

    Face Tape Full Coverage Foundation

    47S Tan-Deep Sand
    Shade match 92
    $42SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · ILIA

    Super Serum Skin Tint SPF 40

    Kamari ST13
    Shade match 96
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Medium-deep with neutral warm under

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 47S Tan-Deep Sand (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Looks identical
    • Medium · Warm · golden undertone

    $42

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12, against Tarte Timeless Hydrating Foundation in 47S Tan-Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade47S Tan-Deep SandClosest shade matchKokkini ST12Score
Shade match55% of overall99
Colour99#cd895a#cb895bLooks identicalColour difference 0.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Light rather than buildable coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapWater-based vs oil-based; silicone none vs none

Why the closest overall alternative works

NARS Light Reflecting Foundation in Seville, against Tarte Timeless Hydrating Foundation in 47S Tan-Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade47S Tan-Deep SandClosest overall alternativeSevilleScore
Shade match55% of overall94
Colour95#cd895a#cf885cLooks identicalColour difference 1.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Seville.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Light Reflecting Foundation Seville

Match price
$55Ulta BeautyUlta Beauty
Costs $13 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.