Born This Way Soft Matte Foundation Butter Pecan dupes and alternatives Too Faced
4.3 (3,608)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same medium coverage· Claims transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very tan with yellow undertones
Matches: Same warm undertone· Same medium coverage· Claims transfer resistance
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
68
Wear & performance
49
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: darkest medium to deep - neutral
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium to deep - neutral, slightly warm
Matches: Same medium coverage· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
76
Wear & performance
49
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
68
Wear & performance
51
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: dark medium to deep - neutral
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Same medium coverage
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Same medium coverage
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Described as deep, yours as tan· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as deep, yours as tan · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
The closest shade to Too Faced Born This Way Soft Matte Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Butter Pecan, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest matchButter PecanHow they compareScore
Shade match55% of overall99
Colour60%99#924820#924720Looks identicalColour difference 0.4 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (67%)
