Born This Way Soft Matte Foundation Almond dupes and alternatives Too Faced
4.3 (3,608)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$36.01 less (75%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No skin-like finish claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
86
Wear & performance
49
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$36.01 less (75%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
86
Wear & performance
49
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Olive rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
86
Wear & performance
48
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with warm subtle olive undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
48
Wear & performance
66
Skin suitability
28
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
The closest shade to Too Faced Born This Way Soft Matte Foundation Almond (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Hazel 2.90 N, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
ComparedYour shadeAlmondClosest shade matchHazel 2.90 NHow they compareScore
Shade match55% of overall96
Colour60%94#f9b888#f2b88cVery close colourColour difference 1.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
ComparedYour shadeAlmondClosest overall alternative20 Light Medium NeutralHow they compareScore
Shade match55% of overall93
Colour60%95#f9b888#f7b384Looks identicalColour difference 1.4 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8.50 less (18%)
