Born This Way Soft Matte Foundation Caramel dupes and alternatives Too Faced
4.3 (3,608)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$8.50 less (18%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
86
Finish & visual result
86
Wear & performance
66
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: deepest skin w/ golden undertones
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$13.99Ulta Beauty(product price)$34.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
82
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
64
Wear & performance
38
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Slightly deeper· Radiant rather than matte finish· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
50
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$16Ulta Beauty(product price)$32 less (67%)4.3 (699)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Described as deep, yours as rich deep· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as deep, yours as rich deep · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: Dark, cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to Too Faced Born This Way Soft Matte Foundation Caramel (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Matte + Poreless Foundation in Mocha 360, against Too Faced Born This Way Soft Matte Foundation in Caramel. Every attribute compared, with its share of the score.
ComparedYour shadeCaramelClosest matchMocha 360How they compareScore
Shade match55% of overall96
Colour60%93#9e5c31#9d5f3aVery close colourColour difference 1.8 (0 is identical)
Depth15%98DeepDeep tanCloseDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$10 less (21%)
