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Born This Way Super Coverage Multi-Use Concealer Nude dupes and alternatives Too Faced

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan, applied. RemoveCruelty-free8Oil-free0With SPF0Mineral1

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Only showing matches vegan.

  • 21 matches have no vegan claim listed and are not shown.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 025 Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Maybelline
025 Medium
Depth and undertone: Fair
Finish and coverage: Natural finish
Shade match
88out of 100
Colour
93
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Fair Rose
Depth and undertone: Light · Cool · pink
Finish and coverage: Satin · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneSatin rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than natural finish

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    2C
    Shade match 86
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same cool undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C
    Shade match 88
    $31Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Luminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for very fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 67
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneSatin rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than natural finish

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruBlend Undercover Concealer

    Buff Beige
    Shade match 82
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Vanilla
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Nude (Fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Snow

    Too Faced Born This Way Soft Matte Foundation, shade Snow

    • Very close colour
    • Light · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Skin Tint Stick

    LIGHT 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade LIGHT 2

    • Looks identical
    • Fair · Cool · rosy undertone

    $38

    SephoraView at Sephora
  2. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

    WalmartView at Walmart
  3. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

    SephoraView at Sephora
  4. L'Oréal Paris Age Perfect Radiant Serum Foundation

    Beige Rose

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade Beige Rose

    • Very close colour
    • Light · Cool · rosy undertone

    $19.99

    WalgreensView at Walgreens
  5. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    1C0 Shell

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 1C0 Shell

    • Very close colour
    • Fair · Cool · pink undertone

    $52

    Ulta BeautyView at Ulta Beauty
  6. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    5C Pine

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 5C Pine

    • Very close colour
    • Light · Cool undertone

    $50

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 025 Medium, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest shade match025 MediumScore
Shade match55% of overall88
Colour93#f3c3ab#f6c1a4Very close colourColour difference 1.8 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 025 Medium.

Same or better

  • $25.01 less
  • Very close colour
  • Same natural finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest overall alternativeFair RoseScore
Shade match55% of overall85
Colour78#f3c3ab#e9b999Close colourColour difference 3.9 (0 is identical)
Depth87FairLightCloseDepth difference: 5.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose.

Same or better

  • $28 less
  • Same cool undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 025 Medium

Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

Best price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.