Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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4 of 30 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24 less (67%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$25.01 less (69%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal/dry/combination skin
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyThe closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Swan
$49
10N
$24
16N Fair-Light Neutral
$42
100 Neutral
$19.99
100N Canvas
$49
100 N
$24
Birch 0.25 N
$48
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Natural Finish Concealer in 015 Light, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Natural Finish Concealer in 015 Light.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm.
13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.
Maybelline Fit Me Natural Finish Concealer 015 Light
Ulta BeautyYour shade $36 at Sephora
e.l.f. Cosmetics Hydrating Camo Concealer Fair Warm
Ulta BeautyYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora