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Born This Way Super Coverage Multi-Use Concealer Snow dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free4No drying alcohol3Vegan, applied. RemoveCruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches vegan.

  • 26 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Natural Finish Concealer 005 Ivory

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
SnowChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Maybelline
005 Ivory
Depth and undertone: Very fair
Finish and coverage: Natural finish
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
0
Shade match
87out of 100
Colour
92
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    1W
    Shade match 76
    $30Ulta BeautyUlta Beauty$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    2C
    Shade match 76
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Snow (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    1N

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 1N

    • Looks identical
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 0N1 Silk

    • Looks identical
    • Very fair · Neutral undertone

    $54

    SephoraView at Sephora
  3. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 2 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 2 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 2F

    • Looks identical
    • Very fair · Neutral undertone

    $47

    SephoraView at Sephora
  5. Sephora Collection Best Skin Ever Liquid Foundation

    05N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 05N

    • Looks identical
    • Very fair · Neutral undertone

    $24

    SephoraView at Sephora
  6. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    1 N Neutral

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 1 N Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $58

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Natural Finish Concealer in 005 Ivory, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow. Every attribute compared, with its share of the score.

ComparedYour shadeSnowClosest match005 IvoryScore
Shade match55% of overall87
Colour92#fbdbc2#fcdcc8Very close colourColour difference 2.1 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 005 Ivory.

Same or better

  • $25.01 less
  • Very close colour
  • Same natural finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 005 Ivory

Match price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.