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Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha dupes and alternatives Too Faced

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free23No drying alcohol21Vegan7Cruelty-free8Oil-free1With SPF9Mineral3

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27 of 30

Only showing matches without talc.

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Deep 61 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$4 less (8%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 400 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
400 Deep Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
73
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Cool 4
    Shade match 95
    $49Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 56 Cool
    Shade match 94
    $45Ulta BeautyUlta Beauty(product price)$4 less (8%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 94
    $18.20$26Ulta BeautyUlta Beauty$30.80 less (63%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW45
    Shade match 97
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  6. #8 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BD101
    Shade match 87
    $70Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 84
    $51.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    440
    Shade match 75
    $44SephoraSephora$5 less (10%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  9. #11 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B140
    Shade match 85
    $70Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #13 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B130
    Shade match 84
    $70Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. #15 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC58
    Shade match 88
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Warm
    Shade match 82
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Very close colourBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourBoth claim transfer resistanceClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 1W
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Deepest with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Warm Deep 27
    Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)$9.50 less (19%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    52
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/dry skin

    Retailer shade note: deepest skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 74
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Java
    Shade match 85
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Very close colourClaims a lightweight feelAdds SPF 18

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  21. #23 · Live Tinted

    HUESTICK Complexion Stick

    05 Medium/Dark
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8-10 Deep
    Shade match 86
    $20.99Ulta BeautyUlta Beauty(product price)$28.01 less (57%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW50
    Shade match 77
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Face Tape Full Coverage Foundation

    59S Rich Sand
    Shade match 80
    $42SephoraSephora$7 less (14%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    52
    Wear & performance
    73
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    426W
    Shade match 40
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: for medium deep skintones with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Slight colour difference
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Looks identical
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Very close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Slight colour difference
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade matchDeep 61 CoolScore
Shade match55% of overall97
Colour95#8c4c2b#894c2fLooks identicalColour difference 1.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 61 Cool.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same cool undertone
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 400 Deep Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest overall alternative400 Deep CoolScore
Shade match55% of overall96
Colour93#8c4c2b#8b4a2eVery close colourColour difference 1.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 400 Deep Cool.

Same or better

  • $30.01 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
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Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 61 Cool

Match price
$45Ulta BeautyUlta Beauty
$4 less (8%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 400 Deep Cool

Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.