Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Nude dupes and alternatives Too Faced
4.5 (3,309)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$42Ulta Beauty(product price)$7 less (14%)4.4 (38)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Same natural finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
72
Wear & performance
70
Skin suitability
40
Looks identical · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin
$14Ulta Beauty(product price)$35 less (71%)3.9 (4,653)
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
64
Wear & performance
73
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: true beige with a warm undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
79
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$46Ulta Beauty(product price)$3 less (6%)4.3 (1,197)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
73
Skin suitability
76
Looks identical · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: warm beige with rosy undertone for light to medium skin
$39Ulta Beauty(product price)$10 less (20%)4.3 (1,754)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
64
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly lighter· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
67
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
64
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Claims a blurring effect· Both claim long-wearing· Adds SPF 15
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
52
Wear & performance
61
Skin suitability
76
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly lighter· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
54
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as medium, yours as very fair· Slightly cooler undertone· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
100
Wear & performance
70
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as medium, yours as very fair · Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Retailer shade note: medium with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as light, yours as very fair· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
100
Wear & performance
70
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as light, yours as very fair · Slightly warmer undertone · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Retailer shade note: light with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as very fair
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as deep, yours as very fair· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as deep, yours as very fair · Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as very fair
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Warm Nude (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Nude. Every attribute compared, with its share of the score.
ComparedYour shadeWarm NudeClosest matchNW35How they compareScore
Shade match55% of overall99
Colour60%99#cc8d62#ce8d62Looks identicalColour difference 0.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$35.01 less (71%)
Sephora
