Born This Way Undetectable Medium-To-Full Coverage Foundation Nude dupes and alternatives Too Faced
4.5 (3,309)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$35 less (71%)4.1 (33)
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
75
Wear & performance
40
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
68
Wear & performance
75
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Buildable rather than medium coverage
Score details
Shade match
76
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$41Ulta Beauty(product price)$8 less (16%)3.9 (7,312)
Matches: Very close colour· Same natural finish· Both claim colour stability
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
72
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Both claim long-wearing
Differences: Slightly lighter· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
61
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Slightly warmer undertone· Buildable rather than medium coverage
Score details
Shade match
65
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
40
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
52
Wear & performance
70
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: beige with neutral undertone for light to medium skin
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Buildable rather than medium coverage
Score details
Shade match
59
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Claims a blurring effect· Both claim long-wearing· Adds SPF 15
Differences: Slightly deeper· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
52
Wear & performance
61
Skin suitability
76
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
54
Wear & performance
61
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Claims a blurring effect· Adds SPF 40
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
52
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin
Matches: Very close colour· Claims a blurring effect· Adds SPF 40
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
52
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin
Matches: Very close colour· Claims a lightweight feel· Adds SPF 18
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
74
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly deeper· Described as medium, yours as very fair· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Described as medium, yours as very fair · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair
Matches: Claims a blurring effect· Both claim long-wearing· Adds SPF 15
Differences: Slightly lighter· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
61
Finish & visual result
52
Wear & performance
61
Skin suitability
76
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$8Ulta Beauty(product price)$41 less (84%)4.5 (40,486)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Described as medium, yours as very fair· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium, yours as very fair · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair
$8Ulta Beauty(product price)$41 less (84%)4.5 (40,486)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Described as medium, yours as very fair· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as medium, yours as very fair · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: medium with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Described as tan, yours as very fair· Neutral rather than cool undertone· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
86
Wear & performance
67
Skin suitability
87
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Described as tan, yours as very fair · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: tan skin with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 3, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Nude. Every attribute compared, with its share of the score.
ComparedYour shadeNudeClosest matchLight Medium Cool 3How they compareScore
Shade match55% of overall96
Colour60%93#dc9c79#da9f81Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared72
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryCombination, dry, oilyBoth marketed for dry skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.