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LipSoftie Hydrating Tinted Lip Treatment Balm Blood Orange Vanilla dupes and alternatives Tower 28 Beauty

Orange · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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31 matches

Closest shade match: CoverGirl Clean Fresh Yummy Lip Gloss Twilight Beam

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Tower 28 Beauty
Blood Orange VanillaChange shade
Colour family, undertone and depth: Orange · Warm · Medium
Finish and opacity: Sheer tint · Sheer
The match
CoverGirl
Twilight Beam
Colour family, undertone and depth: Rose · Warm · Medium
Finish and opacity: Sheer
Shade match
80out of 100
Colour
92
Depth
98
Undertone (Undertone and colour family)
50
Medium confidence· Digital matchWhy it matches
Best price
$11.99CVSCVS
$4.01 less (25%)

Your shade $16 at Sephora

CVSView at CVS

Closest overall alternative: ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Vessel

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Tower 28 Beauty
Blood Orange VanillaChange shade
Colour family, undertone and depth: Orange · Warm · Medium
Finish and opacity: Sheer tint · Sheer
The match
ILIA
Vessel
Colour family, undertone and depth: Berry · Warm · Medium
Finish and opacity: Shimmer · Sheer
Overall match
84out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $10 more

Your shade $16 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    07 Strawberry Star
    Shade match 75
    $40SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Pink rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than orange · High shine rather than sheer tint (shine)

    Retailer shade note: sheer poppy pink

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    Overglaze Hydrating Lip Gloss for 24-Hour Moisture

    Figure
    Shade match 65
    $26SephoraSephoraCosts $10 more

    Matches: Very close colourSame shine: sheer tintSame longevity: long-wearing

    Differences: Cool rather than warm undertoneMauve rather than orange

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than orange

    Retailer shade note: Berry mauve

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Overglaze Hydrating Lip Gloss for 24-Hour Moisture

    Terra
    Shade match 63
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame shine: sheer tintSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than orange

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than orange

    Retailer shade note: Terracotta

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Overglaze Hydrating Lip Gloss for 24-Hour Moisture

    Enamel
    Shade match 59
    $26SephoraSephoraCosts $10 more

    Matches: Same shine: sheer tintSame longevity: long-wearingBoth claim non-sticky

    Differences: Cool rather than warm undertonePink rather than orange

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange

    Retailer shade note: Mauve pink

    Medium confidence· Digital match

    View match
  5. #7 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    9B Cherry Bliss
    Shade match 64
    $43SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Noticeably different swatch colourRed rather than orangeDoes not claim non-sticky

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than orange · Does not claim non-sticky

    Retailer shade note: sheer warm red

    Medium confidence· Digital match

    View match
  6. #8 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Disco Coral
    Shade match 75
    $23SephoraSephoraCosts $7 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: DeeperCoral rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Coral rather than orange · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: Vivid Pinky Coral

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Maracuja Juicy Shift

    Berry
    Shade match 59
    $27SephoraSephoraCosts $11 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneBerry rather than orange

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than orange

    Retailer shade note: Berry Shimmer Glass

    Medium confidence· Digital match

    View match
  8. #10 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Full Syringe
    Shade match 65
    $26SephoraSephoraCosts $10 more

    Matches: Same transparency: tintedSame longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    65
    Finish & visual result
    82
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than orange · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Riri
    Shade match 56
    $23SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneNude rather than orange

    Score details
    Shade match
    56
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than orange

    Retailer shade note: shimmering rose mauve nude

    Medium confidence· Digital match

    View match
  10. #12 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Strawberry Bingsoo
    Shade match 65
    $22SephoraSephoraCosts $6 more

    Matches: Same transparency: tintedSame longevity: long-wearingBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    65
    Finish & visual result
    82
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Red rather than orange · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: sheer pinky-red

    Medium confidence· Digital match

    View match
  11. #13 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Pop-Star Peach
    Shade match 72
    $23SephoraSephoraCosts $7 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Peach rather than orangeHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Peach rather than orange · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: Soft Nude Peach

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Red My Mind
    Shade match 66
    $9Ulta BeautyUlta Beauty$7 less (44%)

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than orangeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than orange · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Crave 140
    Shade match 59
    $38SephoraSephoraCosts $22 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than orange

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than orange · Does not claim non-sticky

    Retailer shade note: warm pink

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    Juicy Tubes Original Lip Gloss

    07 Magic Spell
    Shade match 57
    $25SephoraSephoraCosts $9 more

    Matches: Same transparency: tintedSame longevity: long-wearingBoth claim hydration

    Differences: Cool rather than warm undertonePink rather than orangeDoes not claim non-sticky

    Score details
    Shade match
    57
    Finish & visual result
    94
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange · Does not claim non-sticky

    Retailer shade note: sheer magenta with silver sparkle

    Medium confidence· Digital match

    View match
  15. #17 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    448 OPULENCE
    Shade match 63
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: DeeperNeutral rather than warm undertoneRed rather than orange

    Score details
    Shade match
    63
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · Red rather than orange · High shine rather than sheer tint (shine)

    Medium confidence· Digital match

    View match
  16. #18 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Entice 145
    Shade match 58
    $38SephoraSephoraCosts $22 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than warm undertonePink rather than orangeDoes not claim non-sticky

    Score details
    Shade match
    58
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange · Does not claim non-sticky

    Retailer shade note: bright fuchsia

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    You're Just Jelly
    Shade match 64
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than orangeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than orange · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  18. #20 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    30 Lisa's Coral Glow
    Shade match 62
    $32SephoraSephoraCosts $16 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneCoral rather than orange

    Score details
    Shade match
    62
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Coral rather than orange · High shine rather than sheer tint (shine)

    Retailer shade note: neutral pinky coral

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Maracuja Juicy Shift

    Rosy Mauve
    Shade match 51
    $27SephoraSephoraCosts $11 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: LighterCool rather than warm undertoneMauve rather than orange

    Score details
    Shade match
    51
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Mauve rather than orange

    Retailer shade note: Rosy Mauve Shimmer Glass

    Medium confidence· Digital match

    View match
  20. #22 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Slip 125
    Shade match 57
    $38SephoraSephoraCosts $22 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneRose rather than orange

    Score details
    Shade match
    57
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Rose rather than orange · Does not claim non-sticky

    Retailer shade note: true rose

    Medium confidence· Digital match

    View match
  21. #23 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    700 Love at Frost Sight
    Shade match 68
    $9.98WalmartWalmart$6.02 less (38%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Rose rather than orangeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Rose rather than orange · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  22. #24 · OLEHENRIKSEN

    Pout Preserve Hydrating Peptide Lip Treatment

    Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
    Shade match 67
    $24SephoraSephoraCosts $8 more

    Matches: Same shine: sheer tintSame transparency: tintedBoth claim hydration

    Differences: DeeperNeutral rather than warm undertoneRed rather than orange

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · Red rather than orange · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Desire 120
    Shade match 54
    $38SephoraSephoraCosts $22 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than warm undertonePink rather than orangeDoes not claim non-sticky

    Score details
    Shade match
    54
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange · Does not claim non-sticky

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  24. #26 · MERIT

    Shade Slick Hydrating Tinted Lip Oil

    Pink Beet
    Shade match 57
    $24SephoraSephoraCosts $8 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertonePink rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    57
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange · High shine rather than sheer tint (shine)

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  25. #27 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    37 Rouge Grainé
    Shade match 67
    $43SephoraSephoraCosts $27 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than orangeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    94
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than orange · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: sheer iconic deep red

    Medium confidence· Digital match

    View match
  26. #28 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    K-Pop Pink
    Shade match 61
    $23SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than warm undertonePink rather than orangeHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    61
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Pink rather than orange · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: Cool Bright Pink

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    Positive Light Luminizing Lip Gloss

    Glimmer
    Shade match 62
    $20SephoraSephoraCosts $4 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than orangeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than orange · Not listed rather than long-wearing (longevity)

    Retailer shade note: rose gold with champagne and rose gold pearl

    Medium confidence· Digital match

    View match
  28. #30 · Clarins

    Lip Comfort Hydrating Oil

    08 Strawberry
    Shade match 63
    $32SephoraSephoraCosts $16 more

    Matches: Same warm undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Pink rather than orangeHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    82
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than orange · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: Sheer rosy pink, pH reactive

    Medium confidence· Digital match

    View match
  29. #31 · Dior

    Addict Lip Maximizer Plumping Gloss

    024 Intense Brick
    Shade match 73
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Red rather than orangeHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than orange · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: a bold brick red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

CoverGirl Clean Fresh Yummy Lip Gloss in Twilight Beam, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Blood Orange Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeBlood Orange VanillaClosest shade matchTwilight BeamScore
Shade match50% of overall80
Colour92#c14149#bc4b4eVery close colourColour difference 2.0 (0 is identical)
Depth98MediumMediumSameDepth difference 1.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family0OrangeRoseDifferentDifferent colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableSheer tintNot listedNot listed for eitherA shine level not listed for one product
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 69/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Yummy Lip Gloss in Twilight Beam.

Same or better

  • $4.01 less
  • Very close colour
  • Same warm undertone
  • Both claim non-sticky
  • Both claim hydration

Different

  • Not listed longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsheer red-orangeNot listed
FormatNot listedNot listed
BaseOil-based, no siliconeOil-based, moderate silicone
FragranceListed (eugenol)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture in Vessel, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Blood Orange Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeBlood Orange VanillaClosest overall alternativeVesselScore
Shade match50% of overall73
Colour79#c14149#d2333fClose colourColour difference 3.7 (0 is identical)
Depth98MediumMediumSameDepth difference 1.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family0OrangeBerryDifferentDifferent colour families
Finish & visual result25% of overall · 1 of 3 compared89
Shine89Sheer tintShimmerCloseMore shine
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedPearlNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture in Vessel.

Same or better

  • Same warm undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsheer red-orangeWarm berry pearl
FormatNot listedNot listed
BaseOil-based, no siliconeno silicone
FragranceListed (eugenol)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

CoverGirl Clean Fresh Yummy Lip Gloss Twilight Beam

Best price
$11.99CVSCVS
$4.01 less (25%)

Your shade $16 at Sephora

CVSView at CVS

Closest overall alternative

ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Vessel

Best price
$26SephoraSephora
Costs $10 more

Your shade $16 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.