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LipSoftie Hydrating Tinted Lip Treatment Balm Sugar Plum dupes and alternatives Tower 28 Beauty

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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31 matches

Closest shade match: Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Fig Sauce

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Tower 28 Beauty
Sugar PlumChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Sheer tint · Sheer
The match
Eadem
Fig Sauce
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: —
Shade match
96out of 100
Colour
93
Depth
98
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

SephoraView at Sephora

Closest overall alternative: Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Coquito Dulce

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Tower 28 Beauty
Sugar PlumChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Sheer tint · Sheer
The match
Eadem
Coquito Dulce
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Shimmer
Overall match
86out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    107 Dragonfruit
    Shade match 74
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: A powdery pink mauve with golden shimmer

    High confidence· Digital match

    View match
  2. #4 · Buxom

    Full-On Plumping Lip Polish

    Dolly
    Shade match 90
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: true mauve shimmer

    Medium confidence· Digital match

    View match
  3. #5 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    07 Toffee Pink Shimmer
    Shade match 86
    $30SephoraSephoraCosts $14 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: pinky mauve

    High confidence· Digital match

    View match
  4. #6 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    210 Pink Nude
    Shade match 89
    $43SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame transparency: tinted

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: sheer peony pink

    Medium confidence· Digital match

    View match
  5. #7 · Buxom

    Full-On Plumping Lip Polish

    Clair
    Shade match 85
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: pinky mauve w/golden shimmer

    Medium confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    34 Bloom Flash
    Shade match 84
    $38SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  7. #9 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    16 Intense Rosebud
    Shade match 80
    $30Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Rose rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    35 Peony Flash
    Shade match 79
    $38SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: LighterHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: rosy mauve

    Medium confidence· Digital match

    View match
  9. #11 · Too Faced

    Kissing Juicy Tint Lip Balm

    Raspberry
    Shade match 75
    $28SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: electric fuschia

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Macaron
    Shade match 87
    $26SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: cool pink

    High confidence· Digital match

    View match
  11. #13 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Need Her
    Shade match 75
    $26SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than mauveHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: rich soft blush

    Medium confidence· Digital match

    View match
  12. #14 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    44B Nude Lavalliere
    Shade match 56
    $43SephoraSephoraCosts $27 more

    Matches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterNude rather than mauve

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than mauve · Does not claim non-sticky

    Retailer shade note: sheer pink nude

    Medium confidence· Digital match

    View match
  13. #15 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Wander
    Shade match 82
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: High shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  14. #16 · Lawless

    Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

    Sweetie
    Shade match 76
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: LighterNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: pearly nude mauve

    Medium confidence· Digital match

    View match
  15. #17 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Blush Dreams
    Shade match 63
    $26SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than mauveHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    63
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · High shine rather than sheer tint (shine)

    Retailer shade note: A nourishing touch of sheer blush, with buildable color

    Medium confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Sun Baked
    Shade match 69
    $23SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than mauveHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    69
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve · High shine rather than sheer tint (shine) · Does not claim hydration

    Retailer shade note: midtone mauvy pink

    High confidence· Digital match

    View match
  17. #19 · rhode

    Peptide Lip Tint Nourishing Glaze

    Pretzel - shimmery warm mauve + caramel-glazed pretzel scent
    Shade match 75
    $20SephoraSephoraCosts $4 more

    Matches: Both claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  18. #20 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    452 BAROQUE
    Shade match 62
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Rose rather than mauve · High shine rather than sheer tint (shine)

    Medium confidence· Digital match

    View match
  19. #21 · Tom Ford

    Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    03 Casablanca
    Shade match 67
    $64SephoraSephoraCosts $48 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than mauveHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    67
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match
  20. #22 · Sephora Collection

    Outrageous Plump Hydrating Lip Gloss

    05 Plump It Up Red
    Shade match 74
    $15SephoraSephora$1 less (6%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Red rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Red rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: shimmer free berry red

    Medium confidence· Digital match

    View match
  21. #23 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Blackberry Bingsoo
    Shade match 59
    $22SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Noticeably different swatch colourBerry rather than mauveHigh shine rather than sheer tint (shine)

    Score details
    Shade match
    59
    Finish & visual result
    82
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Retailer shade note: sheer berry

    Medium confidence· Digital match

    View match
  22. #24 · Kulfi

    Lassi Lips Staining Long-Lasting Moisturizing Lip Oil

    SKU 3026333
    Shade match 67
    $34SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Nude rather than mauveHigh shine rather than sheer tint (shine)Does not claim non-sticky

    Score details
    Shade match
    67
    Finish & visual result
    67
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than mauve · High shine rather than sheer tint (shine) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  23. #25 · Fenty Beauty

    Gloss Bomb Heat Universal Lip Luminizer + Plumper

    Fu$$y
    Shade match 71
    $26SephoraSephoraCosts $10 more

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: LighterNeutral rather than cool undertonePink rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Pink rather than mauve · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer pink

    Medium confidence· Digital match

    View match
  24. #26 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Shatterproof Mauve
    Shade match 78
    $13Ulta BeautyUlta Beauty$3 less (19%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Clink Pink
    Shade match 86
    $9WalmartWalmart$7 less (44%)

    Matches: Near-identical swatch colourBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  26. #28 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Cinnamon Sugar
    Shade match 84
    $22SephoraSephoraCosts $6 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Pink rather than mauveHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: Mauve Pink

    Medium confidence· Digital match

    View match
  27. #29 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    102 Feel Nude
    Shade match 74
    $43SephoraSephoraCosts $27 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Nude rather than mauveHigh shine rather than sheer tint (shine)8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than mauve · High shine rather than sheer tint (shine) · 8-hour wear rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: cool mauve nude

    Medium confidence· Digital match

    View match
  28. #30 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Daydream
    Shade match 77
    $18SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Nude rather than mauveHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than mauve · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft rosy nude

    Medium confidence· Digital match

    View match
  29. #31 · ILIA

    Balmy Tint Hydrating Lip Balm

    Lullaby
    Shade match 87
    $29SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: cool rose pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Fig Sauce, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Sugar Plum. Every attribute compared, with its share of the score.

ComparedYour shadeSugar PlumClosest shade matchFig SauceScore
Shade match50% of overall96
Colour93#b46e75#bc6d76Very close colourColour difference 1.8 (0 is identical)
Depth98MediumMediumSameDepth difference 1.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableSheer tintNot listedNot listed for eitherA shine level not listed for one product
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 86/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Fig Sauce.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsheer mauveCool Mauve
FormatNot listedNot listed
BaseOil-based, no siliconeNo ingredient list
FragranceListed (eugenol)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Coquito Dulce, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Sugar Plum. Every attribute compared, with its share of the score.

ComparedYour shadeSugar PlumClosest overall alternativeCoquito DulceScore
Shade match50% of overall77
Colour62#b46e75#b15f5fSlight colour differenceColour difference 6.0 (0 is identical)
Depth85MediumMediumSameDepth difference 6.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared89
Shine89Sheer tintShimmerCloseMore shine
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedHolographicNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 86/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Coquito Dulce.

Same or better

  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Runs deeper

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsheer mauveRosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent
FormatNot listedNot listed
BaseOil-based, no siliconeNo ingredient list
FragranceListed (eugenol)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Fig Sauce

Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

SephoraView at Sephora

Closest overall alternative

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Coquito Dulce

Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.