Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $16 at Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $16 at Sephora
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at Sephora
Ulta Beauty$23View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24 moreMatches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing
Differences: Brown rather than plum
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: sheer rich brown shimmer
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $16 moreMatches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneHigh shine rather than sheer tint (shine)
Close colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · High shine rather than sheer tint (shine)
Retailer shade note: neutral merlot burgundy
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: shimmering rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperHigh shine rather than sheer tint (shine)
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · High shine rather than sheer tint (shine)
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $26 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourDeeper
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: A glittery burgundy
High confidence· Digital match
Dior Lip Glow Butter Hydrating Gloss Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta Beauty
Amazon(product price)Price unavailableMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Brown rather than plum
Close colour · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than plum
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97 · out of stockView at WalmartSephoraCosts $27 moreMatches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing
Differences: Noticeably different swatch colourBrown rather than plumDoes not claim non-sticky
Visibly different colour · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim non-sticky
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $16 moreMatches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than plumHigh shine rather than sheer tint (shine)
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than plum · High shine rather than sheer tint (shine)
Retailer shade note: neutral sienna brown
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: rich plum brown shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than plumNot listed rather than long-wearing (longevity)Does not claim non-sticky
Very close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Retailer shade note: blackend pink that transforms to a rich berry
Medium confidence· Digital match
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourHigh shine rather than sheer tint (shine)Does not claim non-sticky
Visibly different colour · High shine · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · High shine rather than sheer tint (shine) · Does not claim non-sticky
Retailer shade note: Deep Cool Plum
High confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Slight colour difference
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: Soft Rich Brown
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperBrown rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · High shine rather than sheer tint (shine)
Retailer shade note: A nourishing touch of sheer rosy brown
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer plum w/golden sparkle
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Retailer shade note: blackberry shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $8 moreMatches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperMauve rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than plum · Does not claim non-sticky
Retailer shade note: sheer mauve
High confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$10 less (63%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colour
Visibly different colour · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: deep plum
High confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · High shine rather than sheer tint (shine)
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $16 moreMatches: Same cool undertoneBoth claim hydration
Differences: Brown rather than plumHigh shine rather than sheer tint (shine)Not listed rather than long-wearing (longevity)
Close colour · High shine · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Brown rather than plum · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Retailer shade note: cocoa brown
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $29 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumHigh shine rather than sheer tint (shine)
Visibly different colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · High shine rather than sheer tint (shine) · Does not claim non-sticky
Retailer shade note: berry
High confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourMauve rather than plumNot listed rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: roseberry mauve shimmer
High confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperPurple rather than plum
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · High shine rather than sheer tint (shine) · Not listed rather than long-wearing (longevity)
Retailer shade note: black violet
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than plumHigh shine rather than sheer tint (shine)
Visibly different colour · High shine · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · High shine rather than sheer tint (shine) · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta BeautyCosts $11 moreMatches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than plum
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than plum
Retailer shade note: black cherry
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperHigh shine rather than sheer tint (shine)
Visibly different colour · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · High shine rather than sheer tint (shine) · Does not claim non-sticky
Retailer shade note: deep mauve plum
High confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 28 matches
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Ube Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Rose Amber, against Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Ube Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Gloss Bomb Universal Lip Luminizer in Rose Amber.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy
SephoraYour shade $16 at Sephora
Fenty Beauty Gloss Bomb Universal Lip Luminizer Rose Amber
SephoraYour shade $16 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
