Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
20 of 30 matches
Only showing matches fragrance-free.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $36 at Sephora
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $14 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: Very deep with warm undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta Beauty
Walmart$21.03 less (58%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNo long-wear claimContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartSephora$2 less (6%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than radiant finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $36 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same radiant finishBoth claim 12-hour wearClaims not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Light rather than medium coverage
Retailer shade note: deep tan, neutral to warm
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$19.01 less (53%)Matches: Same warm undertoneSame radiant finishClaims a skin-like finish
Differences: Light rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at TargetWalmart$15.12View at WalmartUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSSephora$8 less (22%)Matches: Same warm undertoneSame radiant finishSame medium coverage
Differences: Not marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: cocoa - dark brown skin with golden undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $24 moreMatches: Same radiant finishSame medium coverageBoth claim 12-hour wear
Differences: Slightly deeperOlive rather than warm undertoneDoes not claim a lightweight feel
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep, warm olive
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $36 moreMatches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a lightweight feel
Differences: Natural rather than radiant finishNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Same warm undertoneBoth claim 16-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-one dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyCVS$19.51 less (54%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
CVS$16.49View at CVSUlta Beauty(product price)Costs $9 moreMatches: Same warm undertoneBoth claim 16-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-two dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim
Retailer shade note: deep with neutral-cool undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty$21.05 less (58%)Matches: Near-identical swatch colourSame medium coverage
Differences: Matte rather than radiant finishDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartSephoraCosts $12 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: tan-deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$17.51 less (49%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: deep tan with golden neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.49 · product priceView at Ulta BeautyShowing 12 of 18 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 15W Rancho Mirage (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Deep 1
$22
520W
$24
149
$12.99
C10
520 Suede W
$32
Cacao
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 15W Rancho Mirage. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 2, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 15W Rancho Mirage. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 2.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 2
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
