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Swipe Serum Non-Acnegenic Foundation 14.5R Palm Springs dupes and alternatives Tower 28 Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum Blue

The equivalent shade and the most similar foundation overall.

Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.82WalmartWalmart
$20.18 less (56%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Youngblood

    Loose Mineral Foundation

    Fawn
    Shade match 82
    $50Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: dark shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Yepoda

    The Dewy Day

    7N
    Shade match 84
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourClaims a skin-like finishBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Deep shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Maracuja Juicy Glow Tint

    46S Tan-Deep Sand
    Shade match 71
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertone

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    68

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Yepoda

    The Dewy Day

    8N
    Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Deep dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 82
    $41Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  6. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    31N Exceptional
    Shade match 85
    $47SephoraSephoraCosts $11 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  7. #8 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    250 O
    Shade match 83
    $24SephoraSephora$12 less (33%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than cool undertoneLight rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than cool undertone · Light rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 80
    $22Ulta BeautyUlta Beauty(product price)$14 less (39%)

    Matches: Very close colour

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    13 Warm
    Shade match 71
    $52SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with warm bronze undertones

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $39Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 81
    $16Ulta BeautyUlta Beauty(product price)$20 less (56%)

    Matches: Same medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 80
    $13.99Ulta BeautyUlta Beauty(product price)$22.01 less (61%)

    Matches: Same medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 74
    $18.49Ulta BeautyUlta Beauty(product price)$17.51 less (49%)

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperOlive rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: deep tan with neutral olive undertone

    Medium confidence· Digital match

    View match
  15. #16 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    33N Marvelous
    Shade match 73
    $47SephoraSephoraCosts $11 more

    Matches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep neutral-olive

    Medium confidence· Digital match

    View match
  16. #17 · Palladio Beauty

    Wet & Dry Powder Foundation

    Neroli Bronze
    Shade match 86
    $17.99Ulta BeautyUlta Beauty$18.01 less (50%)

    Matches: Very close colour

    Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14.5R Palm Springs (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Cinnamon

    • Very close colour
    • Tan · Cool · rosy undertone

    $8

  2. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Close colour
    • Tan · Cool undertone

    $31

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $30

  6. Tarte Shape Tape Full Coverage Matte Concealer

    53N deep

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53N deep

    • Slight colour difference
    • Tan · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in Blue, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14.5R Palm Springs. Every attribute compared, with its share of the score.

ComparedYour shade14.5R Palm SpringsClosest matchBlueScore
Shade match55% of overall96
Colour94#a57956#a4774fVery close colourColour difference 1.7 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · blueClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in Blue.

Same or better

  • $20.18 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Light rather than medium coverage

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy Blue

Best price
$15.82WalmartWalmart
$20.18 less (56%)

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.