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Adjustable Coverage Powder Foundation Fair Neutral dupes and alternatives Ulta Beauty Collection

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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2 of 31

Only showing matches with light coverage.

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
1
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
86out of 100
Colour
79
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Laura Geller
Porcelain
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Light coverage
Overall match
75out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
82
Wear (Wear & performance)
59
Skin (Skin suitability)
80
Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.3

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.3

    • Very close colour
    • Very fair · Neutral undertone

    $17

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Beige

    • Very close colour
    • Fair · Neutral undertone

    $8

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    110 Ivoire C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 110 Ivoire C

    • Very close colour
    • Fair · Olive undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Close colour
    • Very fair · Neutral undertone

    $38

  6. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest shade match1Score
Shade match55% of overall86
Colour79#ded2c1#ebdccfClose colourColour difference 3.7 (0 is identical)
Depth87FairVery fairCloseDepth difference: 5.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 69/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1.

Same or better

  • Same neutral undertone
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Porcelain, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeFair NeutralClosest overall alternativePorcelainScore
Shade match55% of overall76
Colour75#ded2c1#ecd6c0Close colourColour difference 4.2 (0 is identical)
Depth95FairVery fairCloseDepth difference: 3.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 75/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Porcelain.

Same or better

  • Same matte finish
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Porcelain

Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.