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Adjustable Coverage Powder Foundation Tan Neutral dupes and alternatives Ulta Beauty Collection

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0
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3 of 33

Only showing matches with light coverage.

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 6

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
6
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Laura Geller
Medium
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Light coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
59
Skin (Skin suitability)
80
Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    3.75
    Shade match 93
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    21 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 21 Light Medium Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Close colour
    • Medium · Neutral undertone

    $12.99

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Close colour
    • Medium · Neutral undertone

    $30

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

  5. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Close colour
    • Medium · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 6, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest shade match6Score
Shade match55% of overall95
Colour92#c09778#c79a76Very close colourColour difference 1.9 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 75/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 6.

Same or better

  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Medium, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest overall alternativeMediumScore
Shade match55% of overall93
Colour95#c09778#c69a7aLooks identicalColour difference 1.4 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 6

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Medium

Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.