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24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush Dirty Martini dupes and alternatives Urban Decay

Green · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil All Time Olive

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
Dirty MartiniChange shade
Form and tip: Pencil · Retractable pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
NYX Professional Makeup
All Time Olive
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear

Format: pencil. Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
86out of 100
Colour
79
Depth
91
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$9Ulta BeautyUlta Beauty
$17 less (65%)

Your shade $26 at Sephora

Closest overall alternative: Juvia's Place Nubian Eyeliner Pencil Midnight Blue

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Urban Decay
Dirty MartiniChange shade
Form and tip: Pencil · Retractable pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
Juvia's Place
Midnight Blue
Form and tip: Pencil · Pencil
Wear claims: —

Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
97
Formula
100
Wear (Wear claims)
85
Best price
$13Ulta BeautyUlta Beauty
$13 less (50%)

Your shade $26 at Sephora

Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 39
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: Matte charcoal gray

    Medium confidence· Digital match

    View match
  2. #4 · CoverGirl

    Perfect Point Plus Eye Pencil

    Charcoal
    Shade match 21
    $8.49Ulta BeautyUlta Beauty$17.51 less (67%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    97
    Formula
    100
    Wear claims
    93

    Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Long Lasting Eye Pencil

    Hot Chocolate
    Shade match 13
    $2.99Ulta BeautyUlta Beauty$23.01 less (88%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    86

    Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Different stated wear times

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  4. #6 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 0
    $6.99Ulta BeautyUlta Beauty$19.01 less (73%)

    Matches: Same form: pencilSame texture: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Unstoppable Mechanical Eyeliner

    Onyx 10
    Shade match 0
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    12 Hour Colorful Contour Pencil Eyeliner

    51 Stone
    Shade match 19
    $13SephoraSephora$13 less (50%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    100
    Wear claims
    72

    Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Different stated wear times

    Medium confidence· Digital match

    View match
  7. Shade match 31
    $34SephoraSephoraCosts $8 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    100

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than liquid

    Retailer shade note: warm mid-tone grey brown

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 7
    $22SephoraSephora$4 less (15%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    100

    Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than liquid

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    04 Leading Lights
    Shade match 64
    $26Ulta BeautyUlta BeautySame price

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Gel rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    100

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than liquid

    Retailer shade note: glitter khaki

    Medium confidence· Digital match

    View match
  10. #12 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Cool Coyote
    Shade match 15
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    100

    Differences: Not sold in your colour · Creamy rather than liquid

    Retailer shade note: cool charcoal, matte finish

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 7
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    100

    Differences: Not sold in your colour · Creamy rather than liquid

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 3
    $9.49Ulta BeautyUlta Beauty$16.51 less (63%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    100

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than liquid

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Quickliner For Eyes Intense Eyeliner

    Intense Clove
    Shade match 2
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSame texture: liquid

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Charcoal
    Shade match 0
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than liquid

    Medium confidence· Digital match

    View match
  15. Shade match 1
    $51SephoraSephoraCosts $25 more

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    96

    Differences: Not sold in your colour · Gel rather than liquid

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  16. #18 · Lancôme

    Le Stylo Waterproof

    Noir Onyx
    Shade match 4
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than liquid

    Retailer shade note: metallic black

    Medium confidence· Digital match

    View match
  17. Shade match 1
    $26SephoraSephoraSame price

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than liquid

    Medium confidence· Digital match

    View match
  18. Shade match 0
    $23Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than liquid

    Retailer shade note: matte neutral beige

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 0
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourGel rather than liquid

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than liquid

    Medium confidence· Digital match

    View match
  20. Shade match 58
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Creamy rather than liquidDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    88

    Differences: Creamy rather than liquid · Different stated wear times

    Retailer shade note: dark golden green, shimmer finish

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Taupe Grey
    Shade match 9
    $5.99$11.99Ulta BeautyUlta Beauty$20.01 less (77%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourGel rather than liquidDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    82

    Differences: Not sold in your colour · Gel rather than liquid · Different stated wear times

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Taupe
    Shade match 13
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquid

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than liquid

    Medium confidence· Digital match

    View match
  23. #25 · Kylie Cosmetics

    Gel Eyeliner Pencil

    004 Matte Brown
    Shade match 8
    $18Ulta BeautyUlta Beauty$8 less (31%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Not sold in your colourGel rather than liquidDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    82

    Differences: Not sold in your colour · Gel rather than liquid · Different stated wear times

    Medium confidence· Digital match

    View match
  24. Shade match 40
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSimilar tipSame finish: matte

    Differences: Gel rather than liquidDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    82

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than liquid · Different stated wear times

    Medium confidence· Digital match

    View match
  25. #27 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Brown Fondant
    Shade match 5
    $38SephoraSephoraCosts $12 more

    Matches: Same form: pencilSimilar tipSame waterproof: claimed

    Differences: Not sold in your colourGel rather than liquidShimmer rather than matte

    Score details
    Form & tip
    97
    Formula
    44
    Wear claims
    100

    Differences: Not sold in your colour · Gel rather than liquid · Shimmer rather than matte

    Retailer shade note: warm brown shimmer

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Quickliner For Eyes Eyeliner

    Slate
    Shade match 11
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSimilar longevity

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible Never Fail Eyeliner

    Brown Brun
    Shade match 3
    $5.49$10.99Ulta BeautyUlta Beauty$20.51 less (79%)

    Matches: Same form: pencilSame tip: retractable pencilSame finish: matte

    Differences: Not sold in your colourCreamy rather than liquidDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    60

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than liquid · Different stated wear times

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    It's Giving Jade
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$18 less (69%)

    Matches: Same form: pencilSame tip: retractable pencilSame smudge resistance: claimed

    Differences: Creamy rather than liquidMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than liquid · Metallic rather than matte

    Medium confidence· Digital match

    View match
  29. #31 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Chrome Acid
    Shade match 58
    $22Ulta BeautyUlta Beauty(product price)$4 less (15%)

    Matches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed

    Differences: Angled brush rather than retractable pencilGel rather than liquidMetallic rather than matte

    Score details
    Form & tip
    79
    Formula
    34
    Wear claims
    82

    Differences: Angled brush rather than retractable pencil · Gel rather than liquid · Metallic rather than matte · Different stated wear times

    Retailer shade note: duo-chrome moss green with a gold shift

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

See 2 in other formats

Why the closest shade match works

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in All Time Olive, against Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Dirty Martini. Every attribute compared, with its share of the score.

ComparedYour shadeDirty MartiniClosest shade matchAll Time OliveScore
Form & tip45% of overall97
Form100PencilPencilSameSame form
Tip90Retractable pencilPencilClosePencil rather than retractable pencil
Formula30% of overall25
Texturenot comparableLiquidNot listedNot comparableTexture not listed for one product
Finish25MatteMetallicDifferentMetallic rather than matte
Wear claims25% of overall82
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity4024-hour wear36-hour wearSome differenceDifferent stated wear times
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in All Time Olive.

Same or better

  • Same form: pencil
  • Similar tip
  • Same waterproof: claimed
  • Same smudge resistance: claimed

Different

  • Metallic rather than matte
  • Different stated wear times

Not compared

  • Texture: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Juvia's Place Nubian Eyeliner Pencil in Midnight Blue, against Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Dirty Martini. Every attribute compared, with its share of the score.

ComparedYour shadeDirty MartiniClosest overall alternativeMidnight BlueScore
Form & tip45% of overall97
Form100PencilPencilSameSame form
Tip90Retractable pencilPencilClosePencil rather than retractable pencil
Formula30% of overall100
Texturenot comparableLiquidNot listedNot comparableTexture not listed for one product
Finish100MatteMatteSameSame finish
Wear claims25% of overall85
Waterproofnot comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity8524-hour wearLong-wearingCloseBoth claim long wear
Overall match 95/100Shade match 8/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place Nubian Eyeliner Pencil in Midnight Blue.

Same or better

  • Same form: pencil
  • Similar tip
  • Same finish: matte
  • Similar longevity

Not compared

  • Texture: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed

Where to buy

Closest shade match

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil All Time Olive

Best price
$9Ulta BeautyUlta Beauty
$17 less (65%)

Your shade $26 at Sephora

Closest overall alternative

Juvia's Place Nubian Eyeliner Pencil Midnight Blue

Best price
$13Ulta BeautyUlta Beauty
$13 less (50%)

Your shade $26 at Sephora

How these matches are scored

33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.