Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Format: pencil. Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
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Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same form: pencil· Similar tip· Same finish: matte
Differences: Not sold in your colour
Score details
Form & tip
97
Formula
100
Wear claims
85
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Matches: Same form: pencil· Similar tip· Similar longevity
Differences: Metallic rather than matte
Score details
Form & tip
97
Formula
25
Wear claims
85
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Clinique Quickliner For Eyes Intense Eyeliner in Intense Aubergine, against Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Fluid Fig. Every attribute compared, with its share of the score.
ComparedYour shadeFluid FigClosest shade matchIntense AubergineHow they compareScore
Form & tip45% of overall100
Form70%100PencilPencilSameSame form
Tip30%—not comparableRetractable pencilNot listedNot comparableTip not listed for one product
Formula30% of overall100
Texture60%100LiquidLiquidSameSame texture
Finish40%—not comparableMatteNot listedNot comparableFinish not listed for one product
Wear claims25% of overall—
Waterproof35%—not comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistance35%—not comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity30%—not comparable24-hour wearNot listedNot comparableA wear time not listed for one product
Overall match 88/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick in Aubergine, against Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Fluid Fig. Every attribute compared, with its share of the score.
ComparedYour shadeFluid FigClosest overall alternativeAubergineHow they compareScore
Form & tip45% of overall100
Form70%100PencilPencilSameSame form
Tip30%—not comparableRetractable pencilNot listedNot comparableTip not listed for one product
Formula30% of overall64
Texture60%40LiquidCreamySome differenceCreamy rather than liquid
Smudge resistance35%—not comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity30%10024-hour wear24-hour wearSameSame stated wear time
Overall match 89/100Shade match 47/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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