All 17 imagesFewer images
Official description
dark matte plum
Standardised colour
Berry · Deep / dark · Cool undertone Details
Matte finish · Pencil
Best price
$26
Sephora
SephoraWhere to buy Fluid Fig (2 stores)
SephoraBest price$26View at Sephora
Ulta BeautyBest price$26View at Ulta BeautySimilar to Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush Fluid Fig
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Fluid Fig
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush Fluid Fig, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Moodie Blu
Nudestix NUDIES MATTE All Over Face Blush Color, shade Moodie Blu
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$37
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$42
Lipstick
Unrestrained – 886
NARS Explicit Lipstick, shade Unrestrained – 886
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$42
Mauve N Moist
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Mauve N Moist
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$12
Lip gloss
Foxy
L.A. Girl Lumilicious Lip Gloss, shade Foxy
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Neutral
$3.50
Plum
Refy Lip Gloss with Hyaluronic Acid, shade Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$20
Lip liner
Scorpio
Juvia's Place Luxe Lip Liners, shade Scorpio
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$13
PLUMped
Sacheu Peel Off Lip Liner STAY-N, shade PLUMped
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$14
Eyeshadow
Infinity
about-face Matte Fluid Eye Paint, shade Infinity
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$17
Plum
Milani Gilded Eyeshadow Sticks, shade Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$11.99
The same colour family across lips, cheeks and eyes.
Blush
Violet Vice$
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Violet Vice$
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$28
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Same colour family: berry
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Lipstick
Full Blooded
Pat McGrath Labs MatteTrance Lipstick, shade Full Blooded
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$39
Drama Queen
Juvia's Place The Berries Velvety Matte Lipstick, shade Drama Queen
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$15
Lip gloss
Purple Pepp'r
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade Purple Pepp'r
- Close match
- Colour match · Berry · Deep / dark · Cool
$26
Voyage
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Voyage
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$26
Lip liner
Blackberry
Tarte Maracuja Juicy Lip Liner, shade Blackberry
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$23
Rich Wine
Maybelline Color Sensational Shaping Lip Liner, shade Rich Wine
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$8.49
Eyeshadow
Starry Bordeaux
L'Oréal Paris Le Shadow Stick, shade Starry Bordeaux
- Same colour family: berry
- Combination · Berry · Deep / dark
$13.99
Morning Java
Clinique All About Shadow Quad Eyeshadow, shade Morning Java
- Same colour family: berry
- Combination · Pan 4 · Berry · Deep / dark
$44
A clear difference in colour or depth, on purpose.
Blush
Berry Spritz - neutral berry
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides, shade Berry Spritz - neutral berry
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$26
Pretty Pleats!
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Pretty Pleats!
- Contrast: brown with berry
- Sold as a lipstick · Brown · Deep / dark · Cool
$27
Lipstick
Sensual
Milani Color Fetish Matte Lipstick, shade Sensual
- Contrast: nude with berry
- Combination · Nude · Deep / dark · Neutral
$11.99
French Martini
Buxom Full-On Plumping Lip Cream, shade French Martini
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$26
Lip gloss
Black Plum Glaze
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Black Plum Glaze
- Contrast: lighter
- Combination · Other · Deep / dark
$22
Cocoa
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Cocoa
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$26
Lip liner
Girl, Bye
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Girl, Bye
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$6
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Contrast: lighter
- Combination · Purple · Deep / dark · Cool
$25
Eyeshadow
Rose Water
e.l.f. Cosmetics Bite Size Eyeshadow Palette, shade Rose Water
- Contrast: lighter
- Combination · Pan 4 · Berry · Deep / dark
$4
Night Cap
Revlon Glimmer Eyeshadow Multi-Stick, shade Night Cap
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Cool
$12.99
Soft colours close to a natural flush.
Blush
Mad Love
NARS Talc-Free Powder Blush, shade Mad Love
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$36
Single shade
Saie Dew Blush Liquid Cream Blush, shade Single shade
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$32
Lipstick
Endless Spice
Revlon ColorStay Overtime Lipcolor, shade Endless Spice
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$13.99
Syrup
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$25
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
Cinnamon Sugar
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Cinnamon Sugar
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$22
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Eyeshadow
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Forest Night
Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night
- Soft colour, close to a natural flush
- Combination · Pan 3 · Brown · Deep / dark
$28
Saturated or deep colours that stand out.
Blush
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Deep colour that stands out
- Sold as a lipstick · Berry · Deep / dark · Cool
$27
Soulful
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Soulful
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$27
Lipstick
Full Blooded
Pat McGrath Labs MatteTrance Lipstick, shade Full Blooded
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$39
Drama Queen
Juvia's Place The Berries Velvety Matte Lipstick, shade Drama Queen
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$15
Lip gloss
10 Plum
Clarins Lip Comfort Hydrating Oil, shade 10 Plum
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$32
006 Berry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 006 Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$42
Lip liner
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$22
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$24
Eyeshadow
Vintage Granada
about-face Matte Fluid Eye Paint, shade Vintage Granada
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$17
Single shade
Urban Decay Naked3 Soft Pink Eyeshadow Palette, shade Single shade
- Deep colour that stands out
- Combination · Pan 24 · Berry · Deep / dark
$59
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #3e1934
- L* 15.3 a* 22.2 b* -9.4
- Colour family
- Berry
- stored classification
- Colour depth
- Deep / dark
- from the description (“dark”)
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Shimmer
- Not listed
- not stated
- Form
- Pencil
- brand claim, the product name or description (Sephora)
- Tip
- Retractable pencil
- brand claim, the product name or description (Sephora)
- Waterproof
- Brand claim
- brand claim, retailer attributes (Sephora)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Sephora)
- Wear
- 24
- brand claim, the product name or description (Sephora)
- Texture
- Liquid, Gel
- brand claim, the product name or description (Sephora)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.