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Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, product photo from Sephora
1 of 17 · Product · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, texture swatch from Ulta Beauty
2 of 17 · Texture · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, colour swatch from Ulta Beauty
3 of 17 · Swatch · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 4 from Sephora
4 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 5 from Sephora
5 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 6 from Sephora
6 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 7 from Sephora
7 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 8 from Sephora
8 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 9 from Sephora
9 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, image 10 from Sephora
10 of 17 · Shown for Rough Waves · Sephora
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in Rough Waves, product photo from Ulta Beauty
11 of 17 · Product · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 12 from Ulta Beauty
12 of 17 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 13 from Ulta Beauty
13 of 17 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 14 from Ulta Beauty
14 of 17 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 15 from Ulta Beauty
15 of 17 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 16 from Ulta Beauty
16 of 17 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 17 from Ulta Beauty
17 of 17 · Whole range · Ulta Beauty
All 17 images

Official description

deep matte navy

Standardised colour

Blue · Deep / dark Details

Matte finish · Pencil

Best price
$26SephoraSephora

Where to buy Rough Waves (2 stores)

SephoraSephoraBest price$26
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$26
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush Rough Waves

The closest shade matches in other eyeliners. Price is never part of the score.

Blush, lip colours and eyeshadow to wear with Rough Waves

Open Complete My Look

Five ways to coordinate with Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush Rough Waves, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Lipstick

  1. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    142 Funky Peacock

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 142 Funky Peacock

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $16

  2. MAC Cosmetics Squirt Plumping Lip Gloss Stick

    Jet

    MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Jet

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $26

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    LICORICE

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade LICORICE

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $5.97

  2. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Black Plum Glaze

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Black Plum Glaze

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $22

Lip liner

  1. NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Alien

    NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Alien

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $6

  2. NYX Professional Makeup Line Loud Longwear Lip Liner

    evil genius

    NYX Professional Makeup Line Loud Longwear Lip Liner, shade evil genius

    • Neighbouring colour: other with blue
    • Combination · Other · Deep / dark

    $8

Eyeshadow

  1. CoverGirl TruNaked Eyeshadow Palette

    Smokey

    CoverGirl TruNaked Eyeshadow Palette, shade Smokey

    • Neighbouring colour: grey with blue
    • Combination · Pan 4 · Grey · Deep / dark

    $9.78

  2. Jane Iredale ColorLuxe Eye Shadow Stick

    Midnight

    Jane Iredale ColorLuxe Eye Shadow Stick, shade Midnight

    • Neighbouring colour: grey with blue
    • Combination · Grey · Deep / dark · Cool

    $28

Blush

No blush in the catalogue is in a neighbouring colour family with a compatible undertone.

See this look in Complete My Look

The same colour family across lips, cheeks and eyes.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed

    • Nearest colour family: purple
    • Sold as a lipstick · Purple · Deep / dark · Cool

    $27

Lipstick

  1. Gucci Long Lasting Satin Lipstick

    700 Crystal Black

    Gucci Long Lasting Satin Lipstick, shade 700 Crystal Black

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $49

  2. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Naughty Noir

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Naughty Noir

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $11

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Phantom

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Phantom

    • Nearest colour family: purple
    • Combination · Purple · Deep / dark · Cool

    $18

  2. NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss

    Pure Plum.p

    NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p

    • Nearest colour family: purple
    • Combination · Purple · Deep / dark · Cool

    $13

Lip liner

  1. NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner

    Black

    NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Black

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $5.99

  2. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Obscura

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Obscura

    • Nearest colour family: other
    • Combination · Other · Deep / dark

    $22

Eyeshadow

  1. MAC Cosmetics Small Molten Metallic Eyeshadow

    Blueprint

    MAC Cosmetics Small Molten Metallic Eyeshadow, shade Blueprint

    • Same colour family: blue
    • Combination · Blue · Deep / dark

    $26

  2. Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner

    Bleu de Minuit

    Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner, shade Bleu de Minuit

    • Same colour family: blue
    • Combination · Blue · Deep / dark · Cool

    $32

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Blush

  1. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip

    Grape Soda

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda

    • Contrast: plum with blue
    • Combination · Plum · Deep / dark · Cool

    $27

  2. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Chestnut

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Chestnut

    • Contrast: brown with blue
    • Sold as a lipstick · Brown · Deep / dark · Warm

    $27

Lipstick

  1. Dior Rouge Dior Lipstick

    600 Nude Gown

    Dior Rouge Dior Lipstick, shade 600 Nude Gown

    • Contrast: nude with blue
    • Combination · Nude · Deep / dark · Cool

    $50

  2. Jane Iredale ColorLuxe Hydrating Cream Lipstick

    Espresso

    Jane Iredale ColorLuxe Hydrating Cream Lipstick, shade Espresso

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Warm

    $35

Lip gloss

  1. Lancôme Juicy Tubes Original Lip Gloss

    15 Berry Bisou

    Lancôme Juicy Tubes Original Lip Gloss, shade 15 Berry Bisou

    • Contrast: berry with blue
    • Combination · Berry · Deep / dark · Cool

    $25

  2. Refy Lip Gloss with Hyaluronic Acid

    Clove

    Refy Lip Gloss with Hyaluronic Acid, shade Clove

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Neutral

    $20

Lip liner

  1. Morphe Sculptwear Long-Lasting Lip Liner

    French Cinch

    Morphe Sculptwear Long-Lasting Lip Liner, shade French Cinch

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark

    $12

  2. Maybelline Color Sensational Shaping Lip Liner

    Raw Chocolate

    Maybelline Color Sensational Shaping Lip Liner, shade Raw Chocolate

    • Contrast: brown with blue
    • Combination · Brown · Deep / dark · Warm

    $9.59

Eyeshadow

  1. Morphe ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Morphe ChromaPlus 6-Pan Eyeshadow Palette, shade Underslated

    • Contrast: black with blue
    • Combination · Pan 6 · Black · Deep / dark

    $16

  2. Jane Iredale PurePressed Eye Shadow Triple

    Riverstone

    Jane Iredale PurePressed Eye Shadow Triple, shade Riverstone

    • Contrast: black with blue
    • Combination · Pan 3 · Black · Deep / dark

    $38

See this look in Complete My Look

Soft colours close to a natural flush.

Blush

  1. Maybelline Fit Me Blush

    Buff

    Maybelline Fit Me Blush, shade Buff

    • Soft colour, close to a natural flush
    • Combination · Brown / nude · Medium · Warm

    $9.19

  2. Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick

    Garconne

    Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $48

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Hot Carmelo

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $11

  2. Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color

    01 UNDRESSED PINK

    Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color, shade 01 UNDRESSED PINK

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $43

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Echo

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Cool

    $18

  2. Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

    Whisper

    Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Whisper

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Cool

    $26

Lip liner

  1. MERIT Signature Lip Sheer Lip Liner

    June

    MERIT Signature Lip Sheer Lip Liner, shade June

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $24

  2. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Nude Beige

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Nude Beige

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Neutral

    $6

Eyeshadow

  1. Jane Iredale ColorLuxe Eye Shadow Stick

    Dove Grey

    Jane Iredale ColorLuxe Eye Shadow Stick, shade Dove Grey

    • Soft colour, close to a natural flush
    • Combination · Brown · Medium

    $28

  2. Kaja Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night

    • Soft colour, close to a natural flush
    • Combination · Pan 3 · Brown · Deep / dark

    $28

See this look in Complete My Look

Saturated or deep colours that stand out.

Blush

  1. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip

    Grape Soda

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $27

  2. Prada Touch Cream-To-Powder Soft Blur Longwear Blush

    P37 Wisteria Violet

    Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $42

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Everybody's Heroine

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Everybody's Heroine

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    135 Mystic Purple

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $16

Lip gloss

  1. NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss

    Pure Plum.p

    NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Pure Plum.p

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $13

  2. L'Oréal Paris Glow Paradise Lip Balm-in-Gloss

    Fete des Fleurs

    L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs

    • Saturated colour that stands out
    • Combination · Purple · Medium · Cool

    $3.49

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Grape Expectations

    MAC Cosmetics Lip Liner Pencil, shade Grape Expectations

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance

    Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $28

Eyeshadow

  1. Jane Iredale ColorLuxe Eye Shadow Stick

    Riviera

    Jane Iredale ColorLuxe Eye Shadow Stick, shade Riviera

    • Deep colour that stands out
    • Combination · Blue · Medium · Cool

    $28

  2. NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Blueberry Pop

    NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil, shade Blueberry Pop

    • Deep colour that stands out
    • Combination · Blue · Deep / dark · Cool

    $6

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#324350
L* 27.5 a* -3.0 b* -10.0
Colour family
Blue
stored classification
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Matte
this shade's description
Shimmer
Not listed
not stated
Form
Pencil
brand claim, the product name or description (Sephora)
Tip
Retractable pencil
brand claim, the product name or description (Sephora)
Waterproof
Brand claim
brand claim, retailer attributes (Sephora)
Smudge-resistant
Brand claim
brand claim, the product name or description (Sephora)
Wear
24
brand claim, the product name or description (Sephora)
Texture
Liquid, Gel
brand claim, the product name or description (Sephora)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.