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Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in DENIM WASH, product photo from Ulta Beauty
1 of 9 · Product · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in DENIM WASH, texture swatch from Ulta Beauty
2 of 9 · Texture · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush in DENIM WASH, colour swatch from Ulta Beauty
3 of 9 · Swatch · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 4 from Ulta Beauty
4 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 5 from Ulta Beauty
5 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 6 from Ulta Beauty
6 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 7 from Ulta Beauty
7 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 8 from Ulta Beauty
8 of 9 · Whole range · Ulta Beauty
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush, range image 9 from Ulta Beauty
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Official description

shimmery periwinkle

Standardised colour

Purple · Medium Details

Shimmer finish · Pencil · Shimmer

Price
$26Ulta BeautyUlta Beauty

Where to buy DENIM WASH (1 store)

Ulta BeautyUlta Beauty$26
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush DENIM WASH

The closest shade matches in other eyeliners. Price is never part of the score.

Blush, lip colours and eyeshadow to wear with DENIM WASH

Open Complete My Look

Five ways to coordinate with Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush DENIM WASH, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. Makeup By Mario Soft Pop Plumping Cream Blush Veil

    Berry Punch

    Makeup By Mario Soft Pop Plumping Cream Blush Veil, shade Berry Punch

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $34

  2. Rare Beauty Soft Pinch Matte Bouncy Blush

    Spirited

    Rare Beauty Soft Pinch Matte Bouncy Blush, shade Spirited

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $27

Lipstick

  1. Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

    Splash

    Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $26

  2. Revlon Super Lustrous Lipstick

    Plum Baby

    Revlon Super Lustrous Lipstick, shade Plum Baby

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $11.99

Lip gloss

  1. MAC Cosmetics Lipglass High Shine Lip Gloss

    Love Child

    MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child

    • Neighbouring colour: plum with purple
    • Combination · Plum · Light · Cool

    $25

  2. Buxom Full-On Plumping Lip Polish

    Starr

    Buxom Full-On Plumping Lip Polish, shade Starr

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $26

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Plum

    MAC Cosmetics Lip Liner Pencil, shade Plum

    • Neighbouring colour: plum with purple
    • Combination · Plum · Medium · Cool

    $25

  2. Yves Saint Laurent Kiss Shaper Long-Lasting Sculpting Lip Liner

    106 SPICY SMOKE

    Yves Saint Laurent Kiss Shaper Long-Lasting Sculpting Lip Liner, shade 106 SPICY SMOKE

    • Neighbouring colour: plum with purple
    • Combination · Plum · Deep / dark · Warm

    $29

Eyeshadow

  1. Anastasia Beverly Hills Glidr Eyeshadow Stick

    ULTRAPLUM

    Anastasia Beverly Hills Glidr Eyeshadow Stick, shade ULTRAPLUM

    • Neighbouring colour: plum with purple
    • Combination · Plum · Deep / dark · Cool

    $34

  2. MAC Cosmetics Small Molten Metallic Eyeshadow

    Bust

    MAC Cosmetics Small Molten Metallic Eyeshadow, shade Bust

    • Neighbouring colour: plum with purple
    • Combination · Plum · Deep / dark

    $26

See this look in Complete My Look

The same colour family across lips, cheeks and eyes.

Blush

  1. MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed

    MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed

    • Same colour family: purple
    • Sold as a lipstick · Purple · Deep / dark · Cool

    $27

Lipstick

  1. Lancôme Lip Idôle CuddleBlur Lip Velvet

    26 Ice Ice Cuddling

    Lancôme Lip Idôle CuddleBlur Lip Velvet, shade 26 Ice Ice Cuddling

    • Same colour family: purple
    • Combination · Purple · Light · Cool

    $32

  2. MAC Cosmetics Squirt Plumping Lip Gloss Stick

    Violet Beta

    MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta

    • Same colour family: purple
    • Combination · Purple · Medium · Cool

    $26

Lip gloss

  1. Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Grape Glowtini

    Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Grape Glowtini

    • Same colour family: purple
    • Combination · Purple · Medium · Cool

    $18

  2. Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    01 Thunder Stealer

    Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 01 Thunder Stealer

    • Same colour family: purple
    • Combination · Purple · Light · Cool

    $40

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Grape Expectations

    MAC Cosmetics Lip Liner Pencil, shade Grape Expectations

    • Same colour family: purple
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Dusty Rose

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose

    • Same colour family: purple
    • Combination · Purple · Medium · Cool

    $22

Eyeshadow

  1. NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Donut

    NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil, shade Donut

    • Close match
    • Colour match · Purple · Medium · Cool

    $6

  2. Ulta Beauty Collection Eyeshadow Singles

    Water Color

    Ulta Beauty Collection Eyeshadow Singles, shade Water Color

    • Close match
    • Colour match · Purple · Medium · Cool

    $9

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Blush

  1. MAC Cosmetics Skinfinish Colorstruck Blush

    LaLaLavender

    MAC Cosmetics Skinfinish Colorstruck Blush, shade LaLaLavender

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $34

  2. Ulta Beauty Collection Velvet Veil Minerals Powder Blush

    Stargazer

    Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Stargazer

    • Contrast: coral with purple
    • Combination · Coral · Medium · Warm

    $6

Lipstick

  1. Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse

    Blackberry

    Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, shade Blackberry

    • Contrast: berry with purple
    • Combination · Berry · Deep / dark · Cool

    $28

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Mica

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Mica

    • Contrast: pink with purple
    • Combination · Pink · Medium · Cool

    $12.49

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Black Licorice

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Black Licorice

    • Contrast: lighter
    • Combination · Other · Light

    $6

  2. Too Faced Kissing Juicy Tint Lip Balm

    Grape Soda

    Too Faced Kissing Juicy Tint Lip Balm, shade Grape Soda

    • Contrast: berry with purple
    • Combination · Berry · Deep / dark · Cool

    $28

Lip liner

  1. Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner

    20 Berry Bang

    Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 20 Berry Bang

    • Contrast: red with purple
    • Combination · Red · Deep / dark · Cool

    $13

  2. rhode Peptide Lip Shape Contouring Lip Shaper

    Stretch - neutral mocha brown

    rhode Peptide Lip Shape Contouring Lip Shaper, shade Stretch - neutral mocha brown

    • Contrast: nude with purple
    • Combination · Nude · Light · Neutral

    $24

Eyeshadow

  1. Nudestix Magnetic Luminous Eye Color

    Smoke

    Nudestix Magnetic Luminous Eye Color, shade Smoke

    • Contrast: grey with purple
    • Combination · Grey · Light · Neutral

    $29

  2. Anastasia Beverly Hills Glidr Eyeshadow Stick

    GREYSTONE

    Anastasia Beverly Hills Glidr Eyeshadow Stick, shade GREYSTONE

    • Contrast: grey with purple
    • Combination · Grey · Medium

    $34

See this look in Complete My Look

Soft colours close to a natural flush.

Blush

  1. Clinique Cheek Pop Powder Blush

    Pansy Pop

    Clinique Cheek Pop Powder Blush, shade Pansy Pop

    • Soft colour, close to a natural flush
    • Combination · Mauve · Light · Cool

    $32

  2. Milani Baked Blush

    Sparkling Rosé

    Milani Baked Blush, shade Sparkling Rosé

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Neutral

    $12.99

Lipstick

  1. Clinique Dramatically Different Lipstick Shaping Lip Colour

    Silvery Moon

    Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon

    • Soft colour, close to a natural flush
    • Combination · Mauve · Light · Cool

    $29

  2. NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick

    Overnight Hero

    NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $13

Lip gloss

  1. ILIA Balmy Tint Hydrating Lip Balm

    Memoir

    ILIA Balmy Tint Hydrating Lip Balm, shade Memoir

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Neutral

    $29

  2. Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

    Cupid

    Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid

    • Soft colour, close to a natural flush
    • Combination · Mauve · Light · Cool

    $26

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Dervish

    MAC Cosmetics Lip Liner Pencil, shade Dervish

    • Soft colour, close to a natural flush
    • Combination · Mauve · Light · Cool

    $25

  2. Lawless Forget The Filler Definer Lip Liner

    Desert Mauve

    Lawless Forget The Filler Definer Lip Liner, shade Desert Mauve

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Warm

    $21

Eyeshadow

  1. CoverGirl TruNaked Eyeshadow Palette

    Chocoholic 845

    CoverGirl TruNaked Eyeshadow Palette, shade Chocoholic 845

    • Soft colour, close to a natural flush
    • Combination · Pan 5 · Mauve · Medium

    $14.99

  2. Laura Mercier Caviar Stick Eyeshadow

    Amethyst

    Laura Mercier Caviar Stick Eyeshadow, shade Amethyst

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $34

See this look in Complete My Look

Saturated or deep colours that stand out.

Blush

  1. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip

    Grape Soda

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $27

  2. Prada Touch Cream-To-Powder Soft Blur Longwear Blush

    P37 Wisteria Violet

    Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $42

Lipstick

  1. MAC Cosmetics Dazzlelips Crayon Lipstick

    Lunar Violet

    MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet

    • Saturated colour that stands out
    • Combination · Purple · Medium · Cool

    $28

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    135 Mystic Purple

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $16

Lip gloss

  1. NYX Professional Makeup Jelly Job Lip Gloss

    Jelly Icing

    NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing

    • Saturated colour that stands out
    • Combination · Purple · Light · Cool

    $12

  2. Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss

    Grape Soda

    Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Grape Soda

    • Saturated colour that stands out
    • Combination · Purple · Light · Cool

    $23

Lip liner

  1. MAC Cosmetics Lip Liner Pencil

    Grape Expectations

    MAC Cosmetics Lip Liner Pencil, shade Grape Expectations

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $25

  2. Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance

    Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance

    • Deep colour that stands out
    • Combination · Purple · Deep / dark · Cool

    $28

Eyeshadow

  1. ColourPop Super Shock Shadow

    Ripple

    ColourPop Super Shock Shadow, shade Ripple

    • Duochrome that stands out
    • Combination · Purple · Medium · Cool

    $7

  2. Half Magic Eyeshadow Singles

    Electric Butterfly

    Half Magic Eyeshadow Singles, shade Electric Butterfly

    • Duochrome that stands out
    • Combination · Purple · Light · Cool

    $15

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#847f99
L* 54.4 a* 7.3 b* -13.2
Colour family
Purple
from the swatch colour
Colour depth
Medium
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Shimmer
this shade's description
Shimmer
Yes
the product's attributes or finish
Form
Pencil
brand claim, the product name or description (Sephora)
Tip
Retractable pencil
brand claim, the product name or description (Sephora)
Waterproof
Brand claim
brand claim, retailer attributes (Sephora)
Smudge-resistant
Brand claim
brand claim, the product name or description (Sephora)
Wear
24
brand claim, the product name or description (Sephora)
Texture
Liquid, Gel
brand claim, the product name or description (Sephora)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.