Official description
No official description
Standardised colour
Purple · Medium · Cool undertone Details
Matte finish · Liquid
Price
$12
Ulta Beauty
Ulta BeautyWhere to buy Lilac (1 store)
Ulta Beauty$12View at Ulta BeautySimilar to NYX Professional Makeup Epic Wear Long Lasting Liquid Eyeliner Lilac
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Lilac
Open Complete My LookFive ways to coordinate with NYX Professional Makeup Epic Wear Long Lasting Liquid Eyeliner Lilac, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Your Heroine
MAC Cosmetics Skinfinish Colorstruck Blush, shade Your Heroine
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$34
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Sold as a lipstick · Plum · Medium · Cool
$26
View at SephoraLipstick
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$11.99
15 Galactic Plum
Sephora Collection About That Shine Sheer Shine Lipstick, shade 15 Galactic Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$12.99
Love Child
MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$25
Lip liner
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$25
Eyeshadow
Candy Floss
florence by mills Eye Candy Eyeshadow Stick, shade Candy Floss
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$14
Dusk
Laura Mercier Caviar Stick Eyeshadow, shade Dusk
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$34
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Wild Orchid
Buxom Full-On Plumping Lip Cream, shade Wild Orchid
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
90 Berry Bisou
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 90 Berry Bisou
- Close match
- Colour match · Purple · Medium · Cool
$32
Grape
Lip liner
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Same colour family: purple
- Combination · Purple · Medium · Cool
$10.99
Dusty Rose
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose
- Same colour family: purple
- Combination · Purple · Medium · Cool
$22
View at WalmartEyeshadow
Eggplant
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil, shade Eggplant
- Close match
- Colour match · Purple · Medium · Cool
$6
Free Bird
A clear difference in colour or depth, on purpose.
Blush
Pansy Pop
Clinique Cheek Pop Powder Blush, shade Pansy Pop
- Contrast: lighter
- Combination · Mauve · Light · Cool
$32
51 Trust Yourself
Sephora Collection Sephora Colorful Blush, shade 51 Trust Yourself
- Contrast: lighter
- Combination · Pink · Light · Cool
$15
Lipstick
14 Dark Aura
Sephora Collection About That Shine Sheer Shine Lipstick, shade 14 Dark Aura
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$16
Tickled Pink
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Tickled Pink
- Contrast: lighter
- Combination · Pink · Light · Cool
$12.49
Lip gloss
10 Sparkling Purple
Essence Extreme Shine Volume Lipgloss, shade 10 Sparkling Purple
- Contrast: lighter
- Combination · Other · Light · Cool
$3.99
Rose Glow
Revlon Super Lustrous Glimmer Gloss, shade Rose Glow
- Contrast: rose with purple
- Combination · Rose · Medium · Cool
$11.99
Lip liner
Private Client
Tom Ford Runway Matte Lip Liner Pencil for Sculpted Definition, shade Private Client
- Contrast: berry with purple
- Combination · Berry · Light · Cool
$47
Dusty Rose
Maybelline Color Sensational Shaping Lip Liner, shade Dusty Rose
- Contrast: rose with purple
- Combination · Rose · Medium · Cool
$8.49
Eyeshadow
220 Mood Swing
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow, shade 220 Mood Swing
- Contrast: lighter
- Combination · Purple · Light · Cool
$29
So Dreamy
Ulta Beauty Collection Eyeshadow Singles, shade So Dreamy
- Contrast: pink with purple
- Combination · Pink · Medium
$9
Soft colours close to a natural flush.
Blush
Bold-Faced Lilac
e.l.f. Cosmetics Camo Liquid Blush, shade Bold-Faced Lilac
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$8
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Lipstick
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Mauve Muse 585
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Mauve Muse 585
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Lip gloss
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
07 Toffee Pink Shimmer
Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$30
Lip liner
Dolly Light
Buxom Power Line Plumping Lip Liner, shade Dolly Light
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
Glossed Over
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Glossed Over
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Eyeshadow
Cyber Chrome
Morphe ChromaPlus 6-Pan Eyeshadow Palette, shade Cyber Chrome
- Soft colour, close to a natural flush
- Combination · Pan 4 · Mauve · Medium
$16
Chocoholic 845
CoverGirl TruNaked Eyeshadow Palette, shade Chocoholic 845
- Soft colour, close to a natural flush
- Combination · Pan 5 · Mauve · Medium
$14.99
Saturated or deep colours that stand out.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
Grape Soda
Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Grape Soda
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$23
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Eyeshadow
I Am Fearless
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix, shade I Am Fearless
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$11.99
Ripple
ColourPop Super Shock Shadow, shade Ripple
- Duochrome that stands out
- Combination · Purple · Medium · Cool
$7
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #9d72a1
- L* 53.8 a* 25.2 b* -18.6
- Colour family
- Purple
- from the shade name (“lilac”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the shade name (“lilac”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Shimmer
- Not listed
- not stated
- Form
- Liquid
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Brush tip
- brand claim, the product name or description (Ulta Beauty)
- Waterproof
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Liquid
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.