Urban Decay · 24/7 EyeshadowFree Bird
All 7 imagesFewer images
Official description
sheer lilac shimmer
Standardised colour
Purple · Medium · Cool undertone Details
Shimmer finish · Sheer pigmentation · Powder · Shimmer
Price
$23
Ulta Beauty
Ulta BeautyWhere to buy Free Bird (1 store)
Ulta Beauty$23View at Ulta BeautySimilar to Urban Decay 24/7 Eyeshadow Free Bird
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Free Bird
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Eyeshadow Free Bird, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Spirited
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Spirited
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$27
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Sold as a lipstick · Plum · Medium · Cool
$26
View at SephoraLipstick
15 Galactic Plum
Sephora Collection About That Shine Sheer Shine Lipstick, shade 15 Galactic Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$11.99
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$12.99
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Lip liner
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$25
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Wild Orchid
Buxom Full-On Plumping Lip Cream, shade Wild Orchid
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
Grape
90 Berry Bisou
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 90 Berry Bisou
- Close match
- Colour match · Purple · Medium · Cool
$32
Lip liner
Wild Violets
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violets
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$9.59
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$25
View at CVS
A clear difference in colour or depth, on purpose.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$27
Berry Dream
Too Faced Cloud Crush Blurring Powder Blush, shade Berry Dream
- Contrast: berry with purple
- Combination · Berry · Deep / dark · Cool
$32
Lipstick
Infatuation
Pat McGrath Labs SatinAllure Lipstick, shade Infatuation
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$30
Wild Orchid
Revlon Super Lustrous Lipstick, shade Wild Orchid
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$8.99
Lip gloss
Rose Amber
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss, shade Rose Amber
- Contrast: brown with purple
- Combination · Brown · Medium · Cool
$26
210 Pink Nude
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss, shade 210 Pink Nude
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$43
Lip liner
Demi
Fara Homidi Smudge & Contour Lip Pencil, shade Demi
- Contrast: brown with purple
- Combination · Brown · Medium · Cool
$36
Morado.02
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E, shade Morado.02
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$25
Soft colours close to a natural flush.
Blush
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Sparkling Rosé
Milani Baked Blush, shade Sparkling Rosé
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$12.99
Lipstick
Mauve Muse 585
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Mauve Muse 585
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Lip gloss
07 Toffee Pink Shimmer
Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$30
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
Lip liner
Glossed Over
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Glossed Over
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Dolly Light
Buxom Power Line Plumping Lip Liner, shade Dolly Light
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
Saturated or deep colours that stand out.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
135 Mystic Purple
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 135 Mystic Purple
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$16
Lip gloss
Fete des Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$3.49
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
View at Walgreens
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #8c6992
- L* 49.2 a* 21.5 b* -17.0
- Colour family
- Purple
- from the description (“lilac”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“lilac”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Sheer
- this shade's description
- Shimmer
- Yes
- this shade's description
- Format
- Powder
- the product's attributes
- Wear claims
- Up to 12 hours, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Urban Decay 24/7 Eyeshadow- Bad Seedwarm pink shimmer
- Virgincool beige satin
- Half Bakedgolden shimmer
- Ridedeep brown shimmer with purple shift
- Emberdeep copper metallic
- Rundownmustard yellow matte
- Set Listdeep purple shimmer with blue shift
- Sinchampagne shimmer
- Free Birdsheer lilac shimmer(this shade)
- Teasecool taupe matte
- Wild Oneburnt orange matte
- Blackoutdeep black matte
- Dumb Luckwarm copper metallic
- Fazedneutral orange matte
- Fixwarm beige matte
- Floatteal blue shimmer
- Flooreddeep pink shimmer
- Freaklime green shimmer
- Introvertpeach matte
- Lucidteal shimmer transformer
- Mushroomgunmetal shimmer
- New Riffwarm brown matte
- Psychwarm green metallic with gold microglitter