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Official description
deep brown shimmer with purple shift
Standardised colour
Brown · Deep / dark Details
Duochrome finish · Opaque pigmentation · Powder · Shimmer
Price
$23
Sephora
SephoraWhere to buy Ride (1 store)
Sephora$23 · out of stockView at SephoraSimilar to Urban Decay 24/7 Eyeshadow Ride
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Ride
Open Complete My LookFive ways to coordinate with Urban Decay 24/7 Eyeshadow Ride, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Fig Soda
Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain, shade Fig Soda
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Cool
$25
Creme Bruelee
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Creme Bruelee
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$27
View at Ulta BeautyLipstick
500 Nude Soul
Dior Rouge Dior Lipstick, shade 500 Nude Soul
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$50
Taupe time
Revlon ColorStay Overtime Lipcolor, shade Taupe time
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$14.49
View at CVSLip gloss
Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
Quest
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Quest
- Neighbouring colour: nude with brown
- Combination · Nude · Medium · Warm
$26
Lip liner
Gone Griege
Maybelline Color Sensational Shaping Lip Liner, shade Gone Griege
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$8.49
Dark Truffle
point of view. Trace it Precision Sculpting Lip Liner, shade Dark Truffle
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$24
The same colour family across lips, cheeks and eyes.
Blush
Taken
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Taken
- Same colour family: brown
- Sold as a lipstick · Brown · Light · Warm
$27
Lipstick
Live On The Edge
Maybelline SuperStay Ink Crayon Lipstick, shade Live On The Edge
- Same colour family: brown
- Combination · Brown · Deep / dark · Cool
$12.99
Mover
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Mover
- Same colour family: brown
- Combination · Brown · Deep / dark · Cool
$9.82
View at WalmartLip gloss
Smooth Talk
NARS Afterglow Lip Shine Gloss, shade Smooth Talk
- Same colour family: brown
- Combination · Brown · Deep / dark · Cool
$32
Clove
Refy Lip Gloss with Hyaluronic Acid, shade Clove
- Same colour family: brown
- Combination · Brown · Deep / dark · Neutral
$20
Lip liner
Worth It Intense
L'Oréal Paris Colour Riche Lip Liner, shade Worth It Intense
- Same colour family: brown
- Combination · Brown · Deep / dark · Cool
$9.49
Date Night
Morphe Signature Lip Pencil, shade Date Night
- Same colour family: brown
- Combination · Brown · Deep / dark · Cool
$7
A clear difference in colour or depth, on purpose.
Blush
Hopeful Romantic
Too Faced Cloud Crush Whipped Lip & Cheek Color, shade Hopeful Romantic
- Contrast: berry with brown
- Sold as a lipstick · Berry · Deep / dark · Cool
$29
Berry Glow
Charlotte Tilbury Unreal Lip + Cheek Glow Blush Stick, shade Berry Glow
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$44
Lipstick
High Drama
MAC Cosmetics Retro Matte Liquid Lipstick, shade High Drama
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$27
509 Rosso Ancora
Gucci Velvet Matte Lipstick, shade 509 Rosso Ancora
- Contrast: red with brown
- Combination · Red · Deep / dark · Cool
$49
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Contrast: lighter
- Combination · Nude · Medium · Cool
$18
Purple Pepp'r
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade Purple Pepp'r
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$26
Lip liner
Stormy
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Stormy
- Contrast: lighter
- Combination · Other · Medium · Cool
$22
Los Angeles
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Los Angeles
- Contrast: lighter
- Combination · Brown · Deep / dark · Warm
$6
Soft colours close to a natural flush.
Blush
Bespoke
MERIT Flush Balm Cream Blush, shade Bespoke
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$30
38 Velvet Latte
Yves Saint Laurent Make Me Blush 24H Buildable Powder Blush, shade 38 Velvet Latte
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$46
Lipstick
01 UNDRESSED PINK
Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color, shade 01 UNDRESSED PINK
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$43
Nude Romantique
Pat McGrath Labs SatinAllure Lipstick, shade Nude Romantique
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$30
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$18
RiRi Heat
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade RiRi Heat
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$26
Lip liner
Side Quest
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Side Quest
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Neutral
$25
Twist
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Twist
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$20
Saturated or deep colours that stand out.
Blush
Tender Heart
Clinique Daily Calm Lip + Cheek Color, shade Tender Heart
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$30
Bronze Bombshell
e.l.f. Cosmetics Camo Liquid Blush, shade Bronze Bombshell
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$8
Lipstick
183 Nu Exuberant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 183 Nu Exuberant
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$10
Never Basic
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Never Basic
- Deep colour that stands out
- Combination · Plum · Deep / dark · Warm
$13
Lip gloss
Dolly Medium
Buxom Full-On Plumping Lip Polish, shade Dolly Medium
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$26
08 Purple Dream
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 08 Purple Dream
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$40
Lip liner
Plum & Get It
e.l.f. Cosmetics Cream Glide Lip Liner, shade Plum & Get It
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Prune
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Prune
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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Shade details
- Swatch colour
- #624452
- L* 32.6 a* 15.4 b* -3.2
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Duochrome
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Powder
- the product's attributes
- Wear claims
- Up to 12 hours, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured from a weak image
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Urban Decay 24/7 Eyeshadow- Bad Seedwarm pink shimmer
- Virgincool beige satin
- Half Bakedgolden shimmer
- Ridedeep brown shimmer with purple shift(this shade)
- Emberdeep copper metallic
- Rundownmustard yellow matte
- Set Listdeep purple shimmer with blue shift
- Sinchampagne shimmer
- Free Birdsheer lilac shimmer
- Teasecool taupe matte
- Wild Oneburnt orange matte
- Blackoutdeep black matte
- Dumb Luckwarm copper metallic
- Fazedneutral orange matte
- Fixwarm beige matte
- Floatteal blue shimmer
- Flooreddeep pink shimmer
- Freaklime green shimmer
- Introvertpeach matte
- Lucidteal shimmer transformer
- Mushroomgunmetal shimmer
- New Riffwarm brown matte
- Psychwarm green metallic with gold microglitter