24/7 Eyeshadow Ride dupes and alternatives Urban Decay
4.3 (828)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Shimmer rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
Matches: Same longevity: 12-hour wear· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than brown
Score details
Shade match
57
Finish, pigmentation & format
69
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than brown · Metallic rather than duochrome (finish) · Cream rather than powder (format)
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Shimmer rather than duochrome (finish)· Stick rather than powder (format)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: shimmering rich walnut brown with hidden pearl
Differences: Noticeably different swatch colour· Plum rather than brown· Metallic rather than duochrome (finish)
Score details
Shade match
59
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than brown · Metallic rather than duochrome (finish) · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)
Differences: Grey rather than brown· Metallic rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
52
Finish, pigmentation & format
68
Wear & performance
80
Comfort & skin suitability
40
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Grey rather than brown · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same format: powder
Differences: Purple rather than brown· Shimmer rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
58
Finish, pigmentation & format
68
Wear & performance
40
Comfort & skin suitability
50
Close colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Purple rather than brown · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Deeper· Bronze rather than brown
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Duochrome
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Bronze rather than brown · Liquid rather than powder (format) · Not listed rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same format: powder
Differences: Noticeably different swatch colour· Shimmer rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep brown with multi colored shimmer
Matches: Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Deeper· Mauve rather than brown
Score details
Shade match
38
Finish, pigmentation & format
85
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than brown · Metallic rather than duochrome (finish) · Long-wearing rather than 12-hour wear (longevity)
$13.99Ulta Beauty(product price)$9.01 less (39%)4.4 (1,922)
Shimmer
Differences: Noticeably different swatch colour· Shimmer rather than duochrome (finish)· Cream rather than powder (format)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)
Morphe ChromaPlus Eyeshadow Trio in Cut to the Lace, against Urban Decay 24/7 Eyeshadow in Ride. Matched on the Sultry Shift pan. Every attribute compared, with its share of the score.
ComparedYour shadeRideClosest matchCut to the LaceHow they compareScore
Shade match55% of overall73
Colour60%96#624452#664553Looks identicalColour difference 1.1 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.1 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 72/100Shade match 73/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$19 less (83%)
Sephora
