24/7 Eyeshadow Float dupes and alternatives Urban Decay
4.3 (828)·Blue · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same pigmentation: opaque· Same longevity: 12-hour wear· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Green rather than blue
Score details
Shade match
52
Finish, pigmentation & format
69
Wear & performance
83
Comfort & skin suitability
50
Slight colour difference · Glitter · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Green rather than blue · Glitter rather than shimmer (finish) · Stick rather than powder (format)
Retailer shade note: sparkling sea green with gold reflects
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
35
Finish, pigmentation & format
74
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: shimmer· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Green rather than blue
Score details
Shade match
30
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Green rather than blue · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
34
Finish, pigmentation & format
81
Wear & performance
37
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Lighter· Plum rather than blue
Score details
Shade match
23
Finish, pigmentation & format
90
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than blue · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
35
Finish, pigmentation & format
74
Wear & performance
38
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: a shimmering neutral beige / a rich navy blue
Matches: Same finish: shimmer· Same pigmentation: opaque· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Green rather than blue
Score details
Shade match
19
Finish, pigmentation & format
90
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: olive green pearl with subtle gold undertones
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Grey rather than blue· Stick rather than powder (format)
Score details
Shade match
28
Finish, pigmentation & format
81
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than blue · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
$11.99Ulta Beauty(product price)$11.01 less (48%)4.6 (13,914)
Matches: Same pigmentation: opaque· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Matte rather than shimmer (finish)
Score details
Shade match
50
Finish, pigmentation & format
38
Wear & performance
37
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Matte rather than shimmer (finish) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
L.A. Girl 4Play Eye Shadow Quad Palette in All Nighter, against Urban Decay 24/7 Eyeshadow in Float. Matched on pan 2. Every attribute compared, with its share of the score.
ComparedYour shadeFloatClosest shade matchAll NighterHow they compareScore
Shade match55% of overall69
Colour60%52#2d6b78#3f5f60Slight colour differenceColour difference 7.2 (0 is identical)
Depth15%86Deep / darkDeep / darkSameDepth difference 5.6 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall48
Finish65%20ShimmerMatteDifferentMatte finish rather than shimmer
Overall match 58/100Shade match 69/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $5 more
Sephora
