24/7 Eyeshadow Virgin dupes and alternatives Urban Decay
4.3 (828)·Nude · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17Ulta Beauty(product price)$6 less (26%)4.2 (339)
Matches: Very close colour
Differences: Matte rather than satin (finish)· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
91
Finish, pigmentation & format
67
Wear & performance
70
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than satin (finish) · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Very close colour· Same format: powder
Differences: Taupe rather than nude· Matte rather than satin (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
79
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Taupe rather than nude · Matte rather than satin (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims comfort
Differences: Brown rather than nude· Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
77
Finish, pigmentation & format
73
Wear & performance
59
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than nude · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as contour, rated here for use as eyeshadow (suited)
Matches: Same pigmentation: opaque· Claims crease resistance· Claims waterproof
Differences: Neutral rather than cool undertone· Matte rather than satin (finish)· Stick rather than powder (format)
Score details
Shade match
76
Finish, pigmentation & format
74
Wear & performance
38
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than satin (finish) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Warm rather than cool undertone· Matte rather than satin (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
65
Wear & performance
65
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than cool undertone · Matte rather than satin (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
Matches: Very close colour· Claims crease resistance· Claims waterproof
Differences: Metallic rather than satin (finish)· Buildable rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
90
Finish, pigmentation & format
38
Wear & performance
38
Comfort & skin suitability
50
Very close colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Metallic rather than satin (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims comfort
Differences: Deeper· Taupe rather than nude· Matte rather than satin (finish)
Score details
Shade match
68
Finish, pigmentation & format
65
Wear & performance
65
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Deeper · Taupe rather than nude · Matte rather than satin (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
Differences: Warm rather than cool undertone· Golden rather than nude· Shimmer rather than satin (finish)
Score details
Shade match
77
Finish, pigmentation & format
45
Wear & performance
65
Comfort & skin suitability
40
Looks identical · Shimmer · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than cool undertone · Golden rather than nude · Shimmer rather than satin (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)
Differences: Warm rather than cool undertone· Glitter rather than satin (finish)· Sheer rather than opaque (pigmentation)
Score details
Shade match
84
Finish, pigmentation & format
29
Wear & performance
70
Comfort & skin suitability
50
Very close colour · Glitter · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Glitter rather than satin (finish) · Sheer rather than opaque (pigmentation) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: peachy beige with champagne sparkle
Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Silk / Rich Navy, against Urban Decay 24/7 Eyeshadow in Virgin. Matched on the Silk pan. Every attribute compared, with its share of the score.
ComparedYour shadeVirginClosest shade matchSilk / Rich NavyHow they compareScore
Shade match55% of overall94
Colour60%97#c5a48d#c3a18bLooks identicalColour difference 1.0 (0 is identical)
Depth15%98LightLightSameDepth difference 1.4 on the 0–100 scale
Undertone10%60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family15%100NudeNudeSameSame colour family
Finish, pigmentation & format30% of overall38
Finish65%30SatinMetallicDifferentMetallic finish rather than satin
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%35PowderStickDifferentStick rather than powder
Wear & performance10% of overall38
Longevity50%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 69/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Colorful Eyeshadow in 203 Natural Beauty, against Urban Decay 24/7 Eyeshadow in Virgin. Every attribute compared, with its share of the score.
ComparedYour shadeVirginClosest overall alternative203 Natural BeautyHow they compareScore
Shade match55% of overall92
Colour60%88#c5a48d#c19d81Very close colourColour difference 2.6 (0 is identical)
Depth15%94LightLightSameDepth difference 3.4 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100NudeNudeSameSame colour family
Finish, pigmentation & format30% of overall84
Finish65%75SatinMatteSome differenceMatte finish rather than satin
Overall match 82/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta BeautyCosts $6 more
Walmart
