24/7 Eyeshadow Rundown dupes and alternatives Urban Decay
4.3 (828)·Golden · Warm · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17Ulta Beauty(product price)$6 less (26%)4.2 (339)
Matches: Same warm undertone· Same finish: matte
Differences: Terracotta rather than golden· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
65
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Terracotta rather than golden · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: matte· Same format: powder· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
57
Finish, pigmentation & format
93
Wear & performance
35
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)
Sold as bronzer, rated here for use as eyeshadow (suited)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same warm undertone· Same finish: matte· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Peach rather than golden
Score details
Shade match
53
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Peach rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same warm undertone· Same finish: matte· Same format: powder
Differences: Noticeably different swatch colour· Nude rather than golden· Buildable rather than opaque (pigmentation)
Score details
Shade match
45
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Deeper· Neutral rather than warm undertone
Score details
Shade match
51
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Natural · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than warm undertone · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: true tan with neutral undertones
Matches: Same warm undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Peach rather than golden
Score details
Shade match
38
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Peach rather than golden · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)
Matches: Same finish: matte· Same pigmentation: opaque· Claims crease resistance
Differences: Noticeably different swatch colour· Nude rather than golden· Liquid rather than powder (format)
Score details
Shade match
42
Finish, pigmentation & format
88
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than golden · Liquid rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$14 less (61%)4.2 (2,863)
Matches: Same warm undertone· Same finish: matte· Same format: powder
Differences: Noticeably different swatch colour· Deeper· Brown rather than golden
Score details
Shade match
34
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity)
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Bungalow, against Urban Decay 24/7 Eyeshadow in Rundown. Every attribute compared, with its share of the score.
ComparedYour shadeRundownClosest shade matchBungalowHow they compareScore
Shade match55% of overall88
Colour60%80#e9b165#e8b77cClose colourColour difference 3.6 (0 is identical)
Depth15%96LightLightSameDepth difference 2.4 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%35PowderStickDifferentStick rather than powder
Wear & performance10% of overall · 1 of 3 compared80
Longevity50%8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableNot listedNormal, Dry, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 61/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I am Rare, against Urban Decay 24/7 Eyeshadow in Rundown. Every attribute compared, with its share of the score.
ComparedYour shadeRundownClosest overall alternativeI am RareHow they compareScore
Shade match55% of overall77
Colour60%68#e9b165#d5a266Slight colour differenceColour difference 5.2 (0 is identical)
Depth15%77LightLightSome differenceDepth difference 8.2 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100GoldenGoldenSameSame colour family
Overall match 76/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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